The Yellow Wallpaper by Charlotte Perkins Gilman Essay - 7

The Yellow Wallpaper by Charlotte Perkins Gilman - Essay Example Without a doubt, there is an evident distance between the narrator and her husband as revealed in the story. This paper will carry out a critical analysis of the narrator explaining the changes that happened to her and why the changes proved to be highly significant. From the first line of the story, it is evident that the narrator is a female, married to a man named John. In addition, the couple belongs to the middle class as highlighted when the narrator says they were â€Å"mere ordinary people†. The narrator goes further to introduce the reader to the fact that they secured an ancestral home for their summer vacation (Gilman 1). The ancestral home is an important aspect of the narrator because it has features that trigger her imagination. The narrator has just given birth to a newborn baby and has been diagnosed with a form of depression. Probably, the narrator suffers from post-partum depression. The reader can also note that the narrator exhibits a sensitive temperament and is a committed writer. Since she is suffering from depression, her husband recommended her to avoid any form of work that may stimulate her intellectual capacities. Her husband is a physician by profession, explaining why he recommends a rest cure for her. Howeve r, the narrator disagrees with the views of her husband. She believes that the rest cure is only denying her an opportunity to indulge in her imagination. For this reason, she chooses to secretly write down journals that focus on the intriguing things she identifies in the house. She has identified a yellow wallpaper in the bedroom, which defines her center of obsession (5). Her husband’s sister ensures that she does not indulge in any involving work. However, the narrator develops tactics of keeping her writing a secret. She spends a lot of time analyzing the yellow wallpaper and trying to understand its meaning. Eventually, the narrator begins

A ustralian Company Accounting Coursework Example | Topics and Well Written Essays - 1500 words

A ustralian Company Accounting - Coursework Example Income tax Liability (Statement of Financial Position) $ 4,650 Requirement 3: Treatment: Doubtful Debts Expense: Doubtful debts represent that balance of amount which will not be recoverable out of the total trade receivables of the company. This is considered to be a trade expense thus is accounted for in the income statement of the company. Rent Revenue: Rent revenue is defined as an income generated by the company through renting out any of its assets. It can include machinery, equipment or property. All kinds of income generated by the company are included in the profit and loss account of the company. But for tax purposes it is taxable under savings income heading so it will be deducted from the profit of the company and taxable separately as the savings income has a different tax rate. Entertainment Expense: Entertainment expense comprises of the expense incurred during the process of entertaining the clientele of the company. As the entertainment expenses incurred on the emplo yees is not an allowable expense for tax purposes, it is assumed that this expense relates to the one incurred on the clientele unless otherwise stated. Thus it will also be included in the profit and loss account of the company for tax purposes as a deductible. Requirement 4: Calculation of Deferred Tax Asset and Liability: Calculation of tax base values of assets: MOTOR VEHICLE: Book Value ($) Tax Base ($) Motor Vehicle (Cost) 18,000 18,000 Motor Vehicle (Acc. Depreciation) (15.750) (18,000) ------------------- ---------------- 2,250 Nil Thus Deferred Tax Liability = 2,250 * 30% = $675 EQUIPMENT: Book Value ($) Tax Base ($) Equipment (Cost) 100,000 100,000 Equipment (Accumulated Depreciation) (60,000) (45,000) ------------------- ----------------- 40,000 55,000 Deferred Tax Asset = ($55,000-$40,000) * 30% = $ 4,500 RECEIVABLES: Tax Base = $12,000 Thus deferred tax liability = 12,000 * 30%= $3,600 RENT RECEIVBALE: Tax Base = $2,800 Thus deferred tax liability = 2,800 * 30% = $840 T otal Deferred Tax Liability = $675+$3,600+$840 = $ 5,115 Thus the new deferred tax asset and liability becomes $4,500 and $5,115 respectively. Requirement 4: Journal Entries: Deferred Tax Asset: Dr. Tax Expense (Statement of financial performance) $ 1,950 Cr. Deferred Tax Asset (Balance sheet) $ 1,950 Deferred Tax Liability: Dr. Tax Expense (Statement of financial performance) $ 2,370 Cr. Deferred Tax Liability (Balance sheet) $ 2,370 Question 2: REPORT Executive Summary This report is designed for the purpose of reflecting on the new accounting policy change that is being implemented by the company which requires the company to disclose its advertisement expense as an asset as opposed to be treated as an expense as it incurs. In this report it was observed and suggested that the criteria for the policy change implemented by the company met the recognition criteria of an asset as set by the AASB (Australian Accounting Standard Board), and was of material balance to be disclosed in t he financial statements of the company. Introduction: The purpose of this report is to determine if the new policy of the company to record its advertisement expenses as an asset is true and fair according to Australian

The Enlightenment And The Development Of Scientific Method Philosophy Essay

The Enlightenment And The Development Of Scientific Method Philosophy Essay After Greek Civilization happened around 500 B.C., Sophists asserted that human should be aware of themselves and nature as Protagoras declared (Feibleman, 1995). The early philosophical thinking influenced the way people understood and gained the knowledge. The Scientific Revolution, which began in 17th century and associated with some familiar names like Isaac Isaac Newton (1643-1727), Galileo Galileo (1564-1642), had a huge impact on course of science and progress of human knowledge. Most scientific philosophers in that period believed that reason was the key to a correct method, and the model of reason was mathematics. (Hankins 2003, p. 2) Before the Enlightenment, people believed the knowledge, all intellectuals and natural world were creations of Gods will, but during the pre-modern period people started to challenge those thoughts existed since 16th century. The Enlightenment was a period when the reason was regarded as the way leading to true knowledge and several new concepts emerged did had a huge impact on development of scientific method. In 2003, Hankins described that the Enlightenment was not a fixed set of beliefs but a way of thinking, a critical approach that was supposed to open the way for constructive thought and action. (Hankins 2003, p. 2)The aim of this report is trying to describe and state the importance of Enlightenment in the development of the scientific method of inquiry. The Enlightenment not only provided scientific disciplines, but also had huge impact on latter development of scientific method. Part 1 Influential Philosophers and Scientific Method Influential Philosophers There were two major early modern thoughts emerged during the period of the Enlightenment: the Empiricism associated with Francis Bacon (1561-1626), John Locke (1632-1704) etc. and the Rationalism associated with Renà © Descartes (1596-1650) etc. The Empiricism refers to an argument asserted knowledge should be gained from sense experience and it also emphasized on several aspects of scientific knowledge related to evidence. Francis Bacons writings The Advancement of Learning and Novum Organon indicated a clearly features of scientific thinking accessing to the truth should base on observation (Smith, 2003) And he also argued that the key activity of science as one of demystifying existing false and irrational interpretations of the world around us (Smith 2003, p. 48) The powerful argument explained us that empirical observation is the way we should start from to gain real knowledge and up to this point he is seem as the Father of Experimental Philosophy (Lewes 1867, p. 119) John Locke who developed Bacons idea and pursued that the method of acquiring knowledge was to be based on in terms of sense experience. But how can we separate the knowledge gained only by sense experience and the substantive knowledge? On this point Loc ke developed Bacons idea and to some extent had impact on Metaphysics by dividing propositions into analytic/synthetic distinction (Smith 2003, p. 60). The Rationalism which associated with Renà © Descartes refers to a set of argument asserting knowledge result from logical and deductive human reasoning. Descartes made marked contribution on the development of mathematics to discover the application of Algebra to Geometry. And his system indicated that consciousness being the only ground of certitude, mathematics the only method of certitude. (Lewes 1867, p.145) Scientific Method There was only one the Enlightenment in human history, but there were several steps of construction of science and its method. There is undoubted that the Enlightenment was influenced by various philosophical thoughts, so to understand the relation between philosophy and science and scientific method should be the first step as to gain main target explaining the importance of the Enlightenment on development of scientific method. 1.jpg Figure 1 Perspective on the place and role of scientific method Gauch, G. H. (2003) Scientific Method in Practice. Cambridge: Cambridge University Press. [Online Image] available from: http://books.google.co.uk/books?id=iVkugqNG9dACprintsec=frontcoverdq=scientific+methodlr=hl=zh-CNsource=gbs_similarbooks_scad=1#v=onepageq=f=true Figure 1 gave a clear explanation of relation between philosophy, philosophy of science and scientific method. It is obvious to find that philosophy is grounded by common sense. Philosophy of science is the foundation of scientific method which supports scientific specialties and technology. Lewes provided a good definition of philosophy: philosophy attempts to explain the phenomena of the universe. (Lewes 1867, p. xix) The relationship between philosophy and science can be described as following statement: science is the systematization of different generalities achieved according to particulars, and philosophy is the systematization of the generalities of generalities (Losee, 1980). So we could assert that each science associated with philosophy will be the co-ordination of its highest truths.(e. g. philosophy of science) (Lewes 1867, p. xix) The scientific method would be an essential and crucial tool access to revealing the truth through application of two patterns of reasoning which they are: Deduction and Induction. As Toraldo di Francia stated in Gowers book in 1997 that a scientific method cannot adequately be discussed if it is divided from the science to which it applies. (Gower 1997, p. 6-7) The scientific method used in each specific science gradually evolved as what science did. But the period of the Enlightenment had a significant impact on the development of scientific method of inquiry. Part 2 The significance of the Enlightenment in the development of the scientific method of inquiry Rosenberg argued science did not really spring up independently elsewhere before or after its emergence among the Greeks 2500 years ago (Rosenberg 2000, p. 14). In ancient science, most thinkers never confronted with reality because they believed those findings were all self-disclosed and self sustained. Aristotle the first philosopher of science (Losee 1980, p. 6) may be truly styled the father of the Inductive Philosophy and announce with a completeness and precision not surpassed by Bacon himself. (Lewes 1867, p. 285) Also as Lewes (1867) stated that Aristotle was the first who arranged speculative questions of discriminate between objective and subjective conceptions of phenomena, and suggested the research. By holding the contrast opinion on Plato, Aristotle searched his basis in sensory perception. His inductive deductive method gave a view of scientific inquiry that started from observation to explanatory principles by using induction and went back to observation by using ded uction (Losee, 1980). C:Documents and SettingsSophieà ¦Ã‚ ¡Ã…’à ©Ã‚ Ã‚ ¢aristotel.jpg Figure 2 Aristotles inductive deductive procedure Losee, J. (1980) A Historical Introduction to the Philosophy of Science. Oxford: Oxford University Press. Whether we accept it or not, the ancient scientific thoughts were the foundation of the methodology in pre-modern period. Francis Bacon an empiricist in the Enlightenment and Descartes are regarded as the Fathers of Modern Philosophy as Lewes stated (Lewes, 1867). He published a well-known literary Novum Organum in 1620 asserted a new scientific method and replace previous Aristotles methodology as Losee (1980) stated. As Bacon said all merely logical explanations are valueless (Lewes 1867, p. li), up to this point experience and induction were his reliance. Nevertheless Alexandre Koyrà © and E. J. Dijksterhuis in Losees book (1980) argued that Bacon regarded as an innovator achieved nothing in science, and his critical opinion an inductive-experimental method was not incisive and original one comparing with Aristotelian method. On the contrary, John Herschel declared in Losees book (1980) that the task executed by Francis Bacon substituted in Aristotles method was stronger and bett er. C:Documents and SettingsSophieà ¦Ã‚ ¡Ã…’à ©Ã‚ Ã‚ ¢1.jpg Figure 3 Bacons Ladder of Axioms Losee, J. (1980) A Historical Introduction to the Philosophy of Science. Oxford: Oxford University Press. As Figure 3 presented, Bacons new method explained scientific procedure should stress on three steps: gradually, progressive inductions and a method of exclusion (Losee 1980, p. 64). And to some extent, Bacon agreed with Aristotles outline of scientific procedure that the progression in science should start from observations to general principles and back to observations. So Losee (1980) argued Bacon in 1620 also emphasized the inductive scientific procedure which should gradually develop from low degree of generality to inclusive ones. Furthermore, Bacon (1620) demonstrated that natural and experimental histories should be the base of the pyramid. Bacon summarized Aristotles weakness of inductive deductive method that did not critically practice collected data and work without enough observations, and provided his own opinion of stressing on practical application of scientific knowledge, nevertheless Lewes (1867) argued Bacon failed in scientific research because he denied the valu e claimed for methodology. The inversion of Francis Bacons scientific procedure was announced by Renà © Descartes. Descartes agreed with Bacons propositions of pyramid, but hold the opposite opinion to state that the work to seek general laws should begin at the top of the pyramid and go downwards as far as possible by using a deductive procedure. And he also claimed that any idea which is both clearly and distinctly present to the mind must be true. (Losee 1980, p. 71) And Lewes (1867) argued that due to Descartes argument we could say the Deductive Method was finally and completely constructed. The impact of Enlightenment on scientific method The previous methodology in the Enlightenment provided a scientific and philosophical foundation of modern science, and directly impacted Galileo, Newton in their scientific method. Just as Smith (2003) argued that the scientific method provided by Bacon and Descartes established the framework for modern scientific knowledge. Galileo who made observation of the surface of the sun and four satellites of Jupiter promoted the Method of Resolution and the Method of Composition. He agreed with Bacons inductive method and Descartes deductive. Let me explain. Just like Losee (1980) said Galileos agreement of importance of physical abstraction and idealization extended the inductive techniques. In Method of Resolution, Galileo sampled a series of fluids from observed bodies and gave an extrapolation. Losee (1980) argued that this extrapolation was only based on an ordered phenomenon, but no normal phenomena. And such idealization method makes him emphasize on imagination on the process of scientific procedure. But on the other hand, he also processed deductive method. In the Method of Composition, Galileo suggested the deduction of consequences that hypothesize the maximum range is achieved at 45 degree (Losee 1980, p. 55). Ohear (1991) described Galileos method had a positive feature in deductive systematization . Newton directly disagreed with Descartes deductive method and supported an examination of phenomena according to peoples generalization. So Newton declared that Although the arguing from Experiments and Observations by Induction is no Demonstration of general Conclusion, yet it is the best way of arguing which the Nature of Things admits of. (Newton 1952, p. 404) But on the other hand, he also applied deductive method in famous Optical experiment. So Smith described that it was creative mix of precise observation and scientific detachment from ones object derived from Bacon and the assumption of human consciousness as the source of knowledge derived from Descartes.(Smith 2003, p. 53) Lets see how Newton argued his Analysis and Synthesis Method and how it applied on scientific procedure. Newton affirmed Aristotles inductive-deductive procedure and opposed this as his Method of Analysis and Synthesis. In order to justify his thought, he agreed with Grosseteste and Roger Bacon in 13th century and Galileo and Francis Bacon in 17th century as Ohear (1991) described. His method fully applied in his famous optical experiment, and find out sunlight is consisted of different colors. He used inductively argued that rays of sunlight have refractive feature, and then he used deductive to justify his hypothesis for further consequences of this theory. Thus he was able introduce his laws of motion and gravitation. Conclusion The debates between deduction and induction never stopped, but the Enlightenment was such a crucial period that found the most important argument that any truth and scientific knowledge cannot be achieved without a correct scientific method. And the promotion of those methods was encouraged by several different philosophical scientists with various backgrounds. The reasoning is such a process by using scientific method to investigate new knowledge and revise previous knowledge. If a hypothetical reasoning bases on sense experience, the deductive reasoning is such a process may make the scientific conclusion more reliable and valid. Just like Gower said the reasoning they require is, in fact, deductive rather than inductive. No matter which method they would prefer, the significance of the Enlightenment is to establish thinking searching scientific methodology for each scientific course.

Visit to the Metropolitan Museum of Art and Viewing the Asian Art Colle

Visit to the Metropolitan Museum of Art and Viewing the Asian Art Collections The Metropolitan Museum of Art has one of the finest Asian art collections that has enlightened and strengthened my understanding in my personal art experience. The Museum itself is an artistic architectural structure that graces the entire block on 82nd Street in Manhattan. Entering inside, I sensed myself going back into an era, into a past where people traded ideas and learned from each other. It is a past, where I still find their works of yesteryears vividly within my grasp, to be remembered and shared as if their reflections of works were cast for the modern devoted learner. Walking into the Hall of the Buddhas, there was a sense of peace and guidance lingering inside me. The seated Bodhisattva, of the Northern Wei dynasty (386-534), CA.480, from the Yungang, Cave xv, Shani Province, made of sandstone, guarded the entrance. At first, I thought it was a time to be disciplined, but the transcending smile from the statue was a delicate fixed gesture that offered a feeling of welcome. It was not a place to confess your wrongdoings; neither was it a place for me to say, â€Å"Buddha I have sinned.† It was a room to purify the mind, the mind that we take for granted without giving it harmony. There was a large mural decorating the main wall called â€Å"The Paradise of Bhaishajyaguru†(916-1125). I sat down wandering if the artist of the portrait knew that his work would one day be shared on this side of the world, in my time. Much like Jesus Christ and his followers, the mural is a painting of healers and saviors. It was a large figure of the Bud dha of medicine, (Bhaishajyaquru) surrounded by followers of Bodhisattvas, Avalokiteshvara, and Mahosthamaprapta with twelve guardian generals who have pledged to disseminate the Buddha’s teaching (Tradition of Liao 916-1125, Metropolitan Museum wall plaque). On the other side, I noticed a standing statue called â€Å"Quan Yin† that I have often encountered. It was an Avalokiteshvara from the Sui dynasty (581-618) made of limestone (Metropolitan Museum Plaque). Unlike the Quan Yin statue at home or any of the ones I have seen, it was difficult to pinpoint the gender of this Saint. I often hear people ask if â€Å"Quan Yin† was really a female, but throughout my learning experience it was mainly worshipped by women and given the status as female. Perh... ...tues being so near. From the Sui dynasty (581-618), the â€Å"Quan Yin† statue reminded me of the readings in class about Red Azalea. I have always thought that this was a female saint; however, after seeing and observing it, maybe I’m wrong. Another place in the museum that evoked my feelings was the Japanese collection. The Japanese Buddhas were mentally more lifelike, because of the details of the color in the eyes. One could mistake some of them for demons and evil beings. However, they are all doers of good for mankind. The Japanese exhibit felt like a place of court where people came in to be cleansed, forgiven and punished after their evil deeds. Overall, my learning experience has taken me to a higher level of understanding that diversity within the same beliefs in Buddhism are mainly different by the way they migrated and the way Buddha is represented in the features and looks in another culture. However, whatever the culture might be, the teachings of Budd ha are all shared and learned the same way: â€Å"To do no evil.† â€Å"To cultivate all good.† â€Å"To purify the mind.† â€Å"And this is the teaching of the Buddha.† (Shakyamuni Buddha, Grace Gratitude Buddhist temple, wallet card

Murder Most Foul

Hi, my name is Nick Kingson. I live in the suburb of London city. I live in an institute for homeless people. I have been here for the last past nine years. I am now 17 years old. During my nine years in the institution, my best friend has been David Bryant. He is like me but his past has a tragedy storey. His mother was black and his father was white. During a shopping trip, his parents were stepped in the parking area by white youths. David was only three then and couldn't do anything. When I heard his storey, I couldn't stop my tears. The tears were like a riverbank waiting to burst. Unlike him, my parents were with me until I was six. After that my father left my mum and went with another woman. As if that wasn't enough my mother died in a car accident. Later I found out that the accident occurred because she was drinking alcohol. I warned here about here addiction to alcohol and how it could get her into trouble, but she never listened. And know look where I am, a homeless teenager. The institute follows a strict rule like no television after ten, no smoking or drugs, etc. David and I didn't really fit in and we had plans. We didn't want to live here for the rest of our lives. The administrator of the institute had a close eye on David. After what happened to his parents, David didn't like white people. For some reason, David came very friendly with me and told me most of his secrets, even though I was white. I guess he trusted me and the things we had in common bought us closer together. On April 7th 2003, we made a plan to get out of the institute and find a place for ourselves, where there were no rules. During that night we got out of the institute and went into the city. What a site it was! The city had so many shops that I lost count of it after three minutes, imagine that. At the time we didn't have any money and we were starving. We decided to go to the local restaurants and ask them if they needed any help, and in return we get food. All of them refused our offer. It was probably because we didn't have any reference of previous employment and we could give them our address or telephone number. We didn't have one. It was mid-day now and we very getting really hungry. I felt like a balloon without air inside. I never felt like this because when we were in the institute, we got out food on time. We came across a shop that had food on display. Looking at it made our mouth watery. We had no choice; we took some of the food and ran as fast as we can. After running for half a mile, the shop owner stopped chasing us. We ate the food. At the moment I thought how we are going to survive. I lived most of my life in an institute and didn't know much about the outside world. It was getting dark and as we were walking around the street, we found an old abandoned house. It looked empty. So we decided to take the night there. We thought the back door will be open but it wasn't. We decided to break the glass a bit just enough to open the door. As we entered, we found the kitchen. It looked like if some one was there because there were bread and butter on the dinning table, and the fridge was full of allsorts of things, like milk, fruit juice etc. I told David to check downstairs while I go upstairs and check there. As I was checking the rooms, I heard a loud noise from downstairs. It looked like if an old lady screamed. I quickly ran down stairs and there I found an old lady lying near the fridge bleeding. The blood was all over the floor. I guess she lost about one liter of blood. I asked David what happened and he did speak. It was like if he went in to coma or something. I tried to wake the lady up but she kept lying on the floor. I smacked David and he finally woke up. I asked him what happened again and he kept on saying, â€Å"I didn't meaning it†. I asked to explain what happened and he said, â€Å"The lady walked in and saw me and then came up with her walking stick. I tried to stop her but she fell backwards on the metal fridge. † I told him it wasn't his fault. I didn't want to waste anymore time. We phoned the ambulance and told them about our location and what happened. After twenty minutes, the ambulance arrived, with them came the police. At that time I wanted to ran and leave the scene of the accident and then I thought if I did that I would look like a criminal. The doctor came firing though the front door. We stepped back. Just after that everything seemed like it was ok, but them the policeman walked thought the door. He asked us what happened and we told the whole truth. He took us into custody. We stayed in the prison cell over the night. The next morning the policeman walked through the door and he face projected a sad news. He told us that the old lady died in the hospital during the night. David placed his hand over his face and cried. I didn't feel it was his fault, but it was our fault for breaking in an entry and because of that an old lady died. The policeman told us from the evidence they gathered that we told the true story. I felt a bit relaxed but I wouldn't forget what happened. I will always have the cogence that I was responsible for a death. David took the death harder on himself. He felt that it was his fault. We had to do community sentence for 1 year. As time went on I got a bit better and came back to my self. On the other hand, David was still thinking about it. I told him about hundred of times but still he feels it's his fault. Our sentence passed quickly and we were back at the institute. The life went normal there. But to this date David is still thinking about what happened.

Chessington History Essay

Chessington Zoo was opened in July 1931 as a private venture by Reginald Goddard who invited the public to view his private animal collection. After the War Chessington soon became known for the different types of entertainment it could offer:- a circus, a funfair and a miniature railway as well as the zoo. Despite this in the early 1970’s the attendance figures of over 800,000 began to decline. The Zoo was in need of further investment. In 1978 the Pearson Group bought Chessington and when they later bought Madame Tussauds, they put all their leisure interests together to form the Tussauds Group. 1981 saw the beginning of the planning for the transformation of Chessington. Six years and i 12m later the Park was ready. It was opened in July 1987 by H. R. H. Prince Edward. The opening coincided with the opening of the M25 which gives easy access to the Park from various parts of the country. Approximately 18m people live within a 2 hour drive of the Park. On 19th October 1998 it was announced that Pearson had sold the Tussauds Group to Charterhouse Development Capital for i 352m. The Tussaud’s Group Vision and Mission Vision: â€Å"Entertaining People†. Mission: To deliver real growth in profits to take Europe’s leading entertainment world-wide†. The Marketing Department are a small team who work across both Chessington World of Adventures and Thorpe Park. It is the overall responsibility of the Marketing department to ensure that the brand identities of the two Parks are maintained in all communication both on and off the Parks. They do this through first identifying the brand identity, target market, and visual representation of the brand, i. e. the logo. For Chessington the target market is families with children under 12. Each year the marketing department will put together a marketing plan that covers the following areas: Product. Although almost without exception a new attraction is launched each year, and the main launch communication will focus on that, general communication about the rest of the Park is required. Theme Parks provide a whole day out for the family and it’s not just about the rides. The other attractions, places to eat, games, photography, the atmosphere, all play an important part in delivering a great day out. Pricing. There is a complex pricing structure for the Park which looks to maximise the revenue the Park can achieve with it’s targeted number of visitors. Marketing will review the pricing each year and along with the finance department look at how the budgeted targets can be achieved through the pricing matrix. Advanced sales are important to the business and for this reason tickets booked in advance are discounted, also those booked via the Internet are further discounted as this is a more efficient way for us to produce the tickets. Advanced tickets reduce the queues at admissions as visitors already have their tickets and can go straight in to the Park. Promotion. Promotion of the Park happens via a number of different communication channels. Advertising. This is generally broken down into two areas, the creative production of the advert and then the choice of where to place that advert, TV, Radio, Press etc. For the year 2002 communication for Chessington will focus on the new attraction, Hocus Pocus Hall. The main creative idea is all based around ‘The New Adventure Starts Here’. This new creative idea will be adapted for use on TV, Radio, Press and in Children’s comics, ie The Beano. Promotions. Promotions are very import in incentivising visitors to come to the Park. The incentive is generally either a Buy One get One Free mechanic or a discount off the full adult or child price. Chessington ran promotions on it’s own or in conjunction with the Tussauds Group, ie Tesco. Promotions can be run with a wide variety of partners, Esso, News of the World, KP Skips or solus via a direct mail campaign to surrounding homes. Public Relations. This area is all about getting positive exposure in the media, TV, Radio and Press. This is generally achieved through issuing Press Releases and conducting interviews with journalists. Measuring the Success. Throughout the year, how the Park is doing against its financial targets is constantly reviewed, but in addition Marketing conducts ongoing research into how the Park is performing on a daily basis. Questionnaires are handed out to visitors as they leave asking them to rank the rides’ experiences, eating places, how friendly and helpful the staff were, etc. This provides information on where things may be going wrong and how to put them right. New Media is a crucial area for involvement now and in the future. In addition to maintaining it’s own site: www. chessington. com, the Marketing department looks to exploit other opportunities for advertising, promotions and PR on other sites. Use of agencies. Chessington uses a wide variety of agencies as they bring different areas of expertise and experiences to the department. We use an advertising agency to create the TV, Radio adverts etc. and also for all the design work for the Gate Map. The space for the TV, Radio slots etc  is purchased by a Media Buying agency. We also use a Sales Promotion agency, PR agency and Internet design agencies. Corporate Hospitality makes it possible for businesses to entertain their guests at Chessington World of Adventures. Up to 3 000 corporate guests can be catered for at any one time. Education. An establishment like Chessington World of Adventures offers the opportunity for students studying the leisure industry, business or animals to visit the Park and find out more about their subject. For this reason, it is possible for groups to incorporate an educational talk into their visit. The Zoo enables guests to learn about the wildlife at Chessington World of Adventures. The Marketing Department ensure that the signage for the animals and around the Park are of a high quality and accessible by all the guests. Most often asked marketing questions Q Is the price of a new attraction affected by the viability of the ride? A Careful research is undertaken before a new attraction is bought. The attraction may be put in place to address a gap in guest numbers for a particular age range. The new attraction will encourage that element to visit the Park and therefore increase guest satisfaction.

The real monster in Frankenstein Essays

The real monster in Frankenstein Essays The real monster in Frankenstein Paper The real monster in Frankenstein Paper In focusing upon the creatures first murder, the moment where he becomes truly demonic, Shelley encourages us to consider how our personalities are formed and what forces can transform a man into a monster. The next cruel act committed by the creature is to frame Justine with the childs murder. He is almost killing two birds with one stone here. This is another monstrous act of revenge emphasising the fact that the creature is the monster in this passage. Shelley seems to be suggesting that it is both the external forces that act upon us and the inner workings of the mind that turn men into monsters. At the end of the passage, the creature demands a companion, also created by Victor. This is what he has been waiting for since his creation. If Victor rejects this demand he will become a monster because, once again, he is denying the creature love and compassion in the form of a companion. But Victor does not want to create another creature like this one. He is in a lose-lose situation. If he creates another being, he will feel double the guilt; if he does not, the creature will continue to exact revenge. Later in the story, Victor starts to reconsider his decision to create a companion for the creature. He is considering the effects of having two superhuman beings in the world. He is indecisive until he sees the creature at the window of his workshop. He is reminded of the past actions of the creature. Victor, perceiving the creature to be spying on him, rips apart the second creation, almost in defiance. The creature is deeply unhappy about this, The Wretch saw me destroy the creature on whose future existence he depended for happiness. Victor is the monster here but when the creature returns later and says I shall be with you on your wedding night, We start to think of what the creature will do to Victor. The reader is now undecided about who the real monster is. The creature is the master of Victor but Victor is the only one who can give him a mate. The creature is powerful over Victor physically and can control his outer movements, but Victor is in control of his own mind and his conscience and he cant be forced to make a mate for the creature. Near the conclusion of the novel, Victor is sent to gaol following a wrongful arrest for the murder of Clerval. He is distraught when he finds Clervals body. He believes that he has caused the death and says Have my murderous machinations deprived you also, my dearest Henry, of life? Two I have already destroyed; other victims await their destiny: but you, Clerval, my friend, my benefactor This shows that Victor has now come to think of himself as a monster for creating a creature that had killed even his best friend. After serving some time in gaol, he is eventually released and decides to marry Elizabeth as soon as possible because he suspects that the creature is going to kill him on his wedding night and he is prepared for death. However, by marrying Elizabeth, he is really hastening her death unknowingly. He is anxious and apprehensive of what may happen soon, but he is so concerned about his own safety fears that he does not think about anyone elses. The negative side of his character has increased, selfishness has taken over and he bears no responsibility for Elizabeth. When Elizabeth dies at the hands of the creature, Victors thoughts turn to revenge. By killing the creature he hopes to put an end to the traumatic events. After Victor has finished his narration to Walton, Walton continued to write letters to his sister because he is filled with admiration for Victor. It appears to the reader that Walton is so desperate for a companion that he thinks favourably of Victor even if he were to be a murderer. This associates Walton with the creature in some ways. The previous passage fills the reader with sympathy for Victor. He has practically given up on life and the only purpose he has for living is to destroy the being to whom I gave existence. He feels that no man can be as close a friend as Clerval was to him and no woman can be like Elizabeth. Both of these important people have been removed by the creature. Can any man be to me as Clerval was; or any woman another Elizabeth? Victor believes that when he has killed the creature his Lot on earth will be fulfilled, and I may die. The creature is portrayed as a monster who has destroyed Victors very reason for living, but it may be argued that Victor created the being and so brought the misery on himself. The last passage in the book is very moving. Victor has died (through natural causes) and as Walton returns to his cabin to prepare him for his funeral, he discovers the creature bent over the cold body of Victor, in immense grief. The creature has come to hate himself for what he has put his creator through. That is also my victim! In his murder my crimes are consummated: the miserable series of my being is wound to its close! Oh, Frankenstein! Generous and self-devoted being! What does it avail that I now ask thee to pardon me? I, who irretrievably destroyed thee by destroying all thou lovedst. Alas! He is cold, he cannot answer me. This shows the creature regretted his actions. The creature himself has realised how monstrous he has been to Frankenstein but it is not as much as the creature has had to endure in his short life. Overall, I believe that Victor is the real monster in this novel. He creates nearly all the suffering and misery in the story. He creates the creature which suffers because of disfigurement; he makes his family suffer misery by hardly ever acknowledging their constant support and love for him, and, probably most of all, he makes himself suffer huge amounts of misery through his unplanned actions. Also by usurping the powers of God, he is performing the biggest sin: trying to play God. Victors overwhelming ambition was to give life to something which was lifeless. By creating life by himself without the need of the involvement of a woman was against the laws of nature and could be seen as monstrous. This could only bring destruction and misery to everyone involved. Frankenstein pays dearly for this and, in some ways, gets his just reward by having all he ever loved taken away from him. The creature was not born evil. His actions were merely reactions to the way he was treated. Even his murder of Elizabeth was only a copy of Victors actions when destroying the mate he was making for the creature. Frankenstein had an overwhelming desire to be reknowned for a major achievement in medical science. This desire to satisfy his own ego grew into something which turned him into a monster. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section. Download this essay Print Save Not the one? Search for