The Yellow Wallpaper by Charlotte Perkins Gilman Essay - 7

The Yellow Wallpaper by Charlotte Perkins Gilman - Essay Example Without a doubt, there is an evident distance between the narrator and her husband as revealed in the story. This paper will carry out a critical analysis of the narrator explaining the changes that happened to her and why the changes proved to be highly significant. From the first line of the story, it is evident that the narrator is a female, married to a man named John. In addition, the couple belongs to the middle class as highlighted when the narrator says they were â€Å"mere ordinary people†. The narrator goes further to introduce the reader to the fact that they secured an ancestral home for their summer vacation (Gilman 1). The ancestral home is an important aspect of the narrator because it has features that trigger her imagination. The narrator has just given birth to a newborn baby and has been diagnosed with a form of depression. Probably, the narrator suffers from post-partum depression. The reader can also note that the narrator exhibits a sensitive temperament and is a committed writer. Since she is suffering from depression, her husband recommended her to avoid any form of work that may stimulate her intellectual capacities. Her husband is a physician by profession, explaining why he recommends a rest cure for her. Howeve r, the narrator disagrees with the views of her husband. She believes that the rest cure is only denying her an opportunity to indulge in her imagination. For this reason, she chooses to secretly write down journals that focus on the intriguing things she identifies in the house. She has identified a yellow wallpaper in the bedroom, which defines her center of obsession (5). Her husband’s sister ensures that she does not indulge in any involving work. However, the narrator develops tactics of keeping her writing a secret. She spends a lot of time analyzing the yellow wallpaper and trying to understand its meaning. Eventually, the narrator begins

A ustralian Company Accounting Coursework Example | Topics and Well Written Essays - 1500 words

A ustralian Company Accounting - Coursework Example Income tax Liability (Statement of Financial Position) $ 4,650 Requirement 3: Treatment: Doubtful Debts Expense: Doubtful debts represent that balance of amount which will not be recoverable out of the total trade receivables of the company. This is considered to be a trade expense thus is accounted for in the income statement of the company. Rent Revenue: Rent revenue is defined as an income generated by the company through renting out any of its assets. It can include machinery, equipment or property. All kinds of income generated by the company are included in the profit and loss account of the company. But for tax purposes it is taxable under savings income heading so it will be deducted from the profit of the company and taxable separately as the savings income has a different tax rate. Entertainment Expense: Entertainment expense comprises of the expense incurred during the process of entertaining the clientele of the company. As the entertainment expenses incurred on the emplo yees is not an allowable expense for tax purposes, it is assumed that this expense relates to the one incurred on the clientele unless otherwise stated. Thus it will also be included in the profit and loss account of the company for tax purposes as a deductible. Requirement 4: Calculation of Deferred Tax Asset and Liability: Calculation of tax base values of assets: MOTOR VEHICLE: Book Value ($) Tax Base ($) Motor Vehicle (Cost) 18,000 18,000 Motor Vehicle (Acc. Depreciation) (15.750) (18,000) ------------------- ---------------- 2,250 Nil Thus Deferred Tax Liability = 2,250 * 30% = $675 EQUIPMENT: Book Value ($) Tax Base ($) Equipment (Cost) 100,000 100,000 Equipment (Accumulated Depreciation) (60,000) (45,000) ------------------- ----------------- 40,000 55,000 Deferred Tax Asset = ($55,000-$40,000) * 30% = $ 4,500 RECEIVABLES: Tax Base = $12,000 Thus deferred tax liability = 12,000 * 30%= $3,600 RENT RECEIVBALE: Tax Base = $2,800 Thus deferred tax liability = 2,800 * 30% = $840 T otal Deferred Tax Liability = $675+$3,600+$840 = $ 5,115 Thus the new deferred tax asset and liability becomes $4,500 and $5,115 respectively. Requirement 4: Journal Entries: Deferred Tax Asset: Dr. Tax Expense (Statement of financial performance) $ 1,950 Cr. Deferred Tax Asset (Balance sheet) $ 1,950 Deferred Tax Liability: Dr. Tax Expense (Statement of financial performance) $ 2,370 Cr. Deferred Tax Liability (Balance sheet) $ 2,370 Question 2: REPORT Executive Summary This report is designed for the purpose of reflecting on the new accounting policy change that is being implemented by the company which requires the company to disclose its advertisement expense as an asset as opposed to be treated as an expense as it incurs. In this report it was observed and suggested that the criteria for the policy change implemented by the company met the recognition criteria of an asset as set by the AASB (Australian Accounting Standard Board), and was of material balance to be disclosed in t he financial statements of the company. Introduction: The purpose of this report is to determine if the new policy of the company to record its advertisement expenses as an asset is true and fair according to Australian

The Enlightenment And The Development Of Scientific Method Philosophy Essay

The Enlightenment And The Development Of Scientific Method Philosophy Essay After Greek Civilization happened around 500 B.C., Sophists asserted that human should be aware of themselves and nature as Protagoras declared (Feibleman, 1995). The early philosophical thinking influenced the way people understood and gained the knowledge. The Scientific Revolution, which began in 17th century and associated with some familiar names like Isaac Isaac Newton (1643-1727), Galileo Galileo (1564-1642), had a huge impact on course of science and progress of human knowledge. Most scientific philosophers in that period believed that reason was the key to a correct method, and the model of reason was mathematics. (Hankins 2003, p. 2) Before the Enlightenment, people believed the knowledge, all intellectuals and natural world were creations of Gods will, but during the pre-modern period people started to challenge those thoughts existed since 16th century. The Enlightenment was a period when the reason was regarded as the way leading to true knowledge and several new concepts emerged did had a huge impact on development of scientific method. In 2003, Hankins described that the Enlightenment was not a fixed set of beliefs but a way of thinking, a critical approach that was supposed to open the way for constructive thought and action. (Hankins 2003, p. 2)The aim of this report is trying to describe and state the importance of Enlightenment in the development of the scientific method of inquiry. The Enlightenment not only provided scientific disciplines, but also had huge impact on latter development of scientific method. Part 1 Influential Philosophers and Scientific Method Influential Philosophers There were two major early modern thoughts emerged during the period of the Enlightenment: the Empiricism associated with Francis Bacon (1561-1626), John Locke (1632-1704) etc. and the Rationalism associated with Renà © Descartes (1596-1650) etc. The Empiricism refers to an argument asserted knowledge should be gained from sense experience and it also emphasized on several aspects of scientific knowledge related to evidence. Francis Bacons writings The Advancement of Learning and Novum Organon indicated a clearly features of scientific thinking accessing to the truth should base on observation (Smith, 2003) And he also argued that the key activity of science as one of demystifying existing false and irrational interpretations of the world around us (Smith 2003, p. 48) The powerful argument explained us that empirical observation is the way we should start from to gain real knowledge and up to this point he is seem as the Father of Experimental Philosophy (Lewes 1867, p. 119) John Locke who developed Bacons idea and pursued that the method of acquiring knowledge was to be based on in terms of sense experience. But how can we separate the knowledge gained only by sense experience and the substantive knowledge? On this point Loc ke developed Bacons idea and to some extent had impact on Metaphysics by dividing propositions into analytic/synthetic distinction (Smith 2003, p. 60). The Rationalism which associated with Renà © Descartes refers to a set of argument asserting knowledge result from logical and deductive human reasoning. Descartes made marked contribution on the development of mathematics to discover the application of Algebra to Geometry. And his system indicated that consciousness being the only ground of certitude, mathematics the only method of certitude. (Lewes 1867, p.145) Scientific Method There was only one the Enlightenment in human history, but there were several steps of construction of science and its method. There is undoubted that the Enlightenment was influenced by various philosophical thoughts, so to understand the relation between philosophy and science and scientific method should be the first step as to gain main target explaining the importance of the Enlightenment on development of scientific method. 1.jpg Figure 1 Perspective on the place and role of scientific method Gauch, G. H. (2003) Scientific Method in Practice. Cambridge: Cambridge University Press. [Online Image] available from: http://books.google.co.uk/books?id=iVkugqNG9dACprintsec=frontcoverdq=scientific+methodlr=hl=zh-CNsource=gbs_similarbooks_scad=1#v=onepageq=f=true Figure 1 gave a clear explanation of relation between philosophy, philosophy of science and scientific method. It is obvious to find that philosophy is grounded by common sense. Philosophy of science is the foundation of scientific method which supports scientific specialties and technology. Lewes provided a good definition of philosophy: philosophy attempts to explain the phenomena of the universe. (Lewes 1867, p. xix) The relationship between philosophy and science can be described as following statement: science is the systematization of different generalities achieved according to particulars, and philosophy is the systematization of the generalities of generalities (Losee, 1980). So we could assert that each science associated with philosophy will be the co-ordination of its highest truths.(e. g. philosophy of science) (Lewes 1867, p. xix) The scientific method would be an essential and crucial tool access to revealing the truth through application of two patterns of reasoning which they are: Deduction and Induction. As Toraldo di Francia stated in Gowers book in 1997 that a scientific method cannot adequately be discussed if it is divided from the science to which it applies. (Gower 1997, p. 6-7) The scientific method used in each specific science gradually evolved as what science did. But the period of the Enlightenment had a significant impact on the development of scientific method of inquiry. Part 2 The significance of the Enlightenment in the development of the scientific method of inquiry Rosenberg argued science did not really spring up independently elsewhere before or after its emergence among the Greeks 2500 years ago (Rosenberg 2000, p. 14). In ancient science, most thinkers never confronted with reality because they believed those findings were all self-disclosed and self sustained. Aristotle the first philosopher of science (Losee 1980, p. 6) may be truly styled the father of the Inductive Philosophy and announce with a completeness and precision not surpassed by Bacon himself. (Lewes 1867, p. 285) Also as Lewes (1867) stated that Aristotle was the first who arranged speculative questions of discriminate between objective and subjective conceptions of phenomena, and suggested the research. By holding the contrast opinion on Plato, Aristotle searched his basis in sensory perception. His inductive deductive method gave a view of scientific inquiry that started from observation to explanatory principles by using induction and went back to observation by using ded uction (Losee, 1980). C:Documents and SettingsSophieà ¦Ã‚ ¡Ã…’à ©Ã‚ Ã‚ ¢aristotel.jpg Figure 2 Aristotles inductive deductive procedure Losee, J. (1980) A Historical Introduction to the Philosophy of Science. Oxford: Oxford University Press. Whether we accept it or not, the ancient scientific thoughts were the foundation of the methodology in pre-modern period. Francis Bacon an empiricist in the Enlightenment and Descartes are regarded as the Fathers of Modern Philosophy as Lewes stated (Lewes, 1867). He published a well-known literary Novum Organum in 1620 asserted a new scientific method and replace previous Aristotles methodology as Losee (1980) stated. As Bacon said all merely logical explanations are valueless (Lewes 1867, p. li), up to this point experience and induction were his reliance. Nevertheless Alexandre Koyrà © and E. J. Dijksterhuis in Losees book (1980) argued that Bacon regarded as an innovator achieved nothing in science, and his critical opinion an inductive-experimental method was not incisive and original one comparing with Aristotelian method. On the contrary, John Herschel declared in Losees book (1980) that the task executed by Francis Bacon substituted in Aristotles method was stronger and bett er. C:Documents and SettingsSophieà ¦Ã‚ ¡Ã…’à ©Ã‚ Ã‚ ¢1.jpg Figure 3 Bacons Ladder of Axioms Losee, J. (1980) A Historical Introduction to the Philosophy of Science. Oxford: Oxford University Press. As Figure 3 presented, Bacons new method explained scientific procedure should stress on three steps: gradually, progressive inductions and a method of exclusion (Losee 1980, p. 64). And to some extent, Bacon agreed with Aristotles outline of scientific procedure that the progression in science should start from observations to general principles and back to observations. So Losee (1980) argued Bacon in 1620 also emphasized the inductive scientific procedure which should gradually develop from low degree of generality to inclusive ones. Furthermore, Bacon (1620) demonstrated that natural and experimental histories should be the base of the pyramid. Bacon summarized Aristotles weakness of inductive deductive method that did not critically practice collected data and work without enough observations, and provided his own opinion of stressing on practical application of scientific knowledge, nevertheless Lewes (1867) argued Bacon failed in scientific research because he denied the valu e claimed for methodology. The inversion of Francis Bacons scientific procedure was announced by Renà © Descartes. Descartes agreed with Bacons propositions of pyramid, but hold the opposite opinion to state that the work to seek general laws should begin at the top of the pyramid and go downwards as far as possible by using a deductive procedure. And he also claimed that any idea which is both clearly and distinctly present to the mind must be true. (Losee 1980, p. 71) And Lewes (1867) argued that due to Descartes argument we could say the Deductive Method was finally and completely constructed. The impact of Enlightenment on scientific method The previous methodology in the Enlightenment provided a scientific and philosophical foundation of modern science, and directly impacted Galileo, Newton in their scientific method. Just as Smith (2003) argued that the scientific method provided by Bacon and Descartes established the framework for modern scientific knowledge. Galileo who made observation of the surface of the sun and four satellites of Jupiter promoted the Method of Resolution and the Method of Composition. He agreed with Bacons inductive method and Descartes deductive. Let me explain. Just like Losee (1980) said Galileos agreement of importance of physical abstraction and idealization extended the inductive techniques. In Method of Resolution, Galileo sampled a series of fluids from observed bodies and gave an extrapolation. Losee (1980) argued that this extrapolation was only based on an ordered phenomenon, but no normal phenomena. And such idealization method makes him emphasize on imagination on the process of scientific procedure. But on the other hand, he also processed deductive method. In the Method of Composition, Galileo suggested the deduction of consequences that hypothesize the maximum range is achieved at 45 degree (Losee 1980, p. 55). Ohear (1991) described Galileos method had a positive feature in deductive systematization . Newton directly disagreed with Descartes deductive method and supported an examination of phenomena according to peoples generalization. So Newton declared that Although the arguing from Experiments and Observations by Induction is no Demonstration of general Conclusion, yet it is the best way of arguing which the Nature of Things admits of. (Newton 1952, p. 404) But on the other hand, he also applied deductive method in famous Optical experiment. So Smith described that it was creative mix of precise observation and scientific detachment from ones object derived from Bacon and the assumption of human consciousness as the source of knowledge derived from Descartes.(Smith 2003, p. 53) Lets see how Newton argued his Analysis and Synthesis Method and how it applied on scientific procedure. Newton affirmed Aristotles inductive-deductive procedure and opposed this as his Method of Analysis and Synthesis. In order to justify his thought, he agreed with Grosseteste and Roger Bacon in 13th century and Galileo and Francis Bacon in 17th century as Ohear (1991) described. His method fully applied in his famous optical experiment, and find out sunlight is consisted of different colors. He used inductively argued that rays of sunlight have refractive feature, and then he used deductive to justify his hypothesis for further consequences of this theory. Thus he was able introduce his laws of motion and gravitation. Conclusion The debates between deduction and induction never stopped, but the Enlightenment was such a crucial period that found the most important argument that any truth and scientific knowledge cannot be achieved without a correct scientific method. And the promotion of those methods was encouraged by several different philosophical scientists with various backgrounds. The reasoning is such a process by using scientific method to investigate new knowledge and revise previous knowledge. If a hypothetical reasoning bases on sense experience, the deductive reasoning is such a process may make the scientific conclusion more reliable and valid. Just like Gower said the reasoning they require is, in fact, deductive rather than inductive. No matter which method they would prefer, the significance of the Enlightenment is to establish thinking searching scientific methodology for each scientific course.

Visit to the Metropolitan Museum of Art and Viewing the Asian Art Colle

Visit to the Metropolitan Museum of Art and Viewing the Asian Art Collections The Metropolitan Museum of Art has one of the finest Asian art collections that has enlightened and strengthened my understanding in my personal art experience. The Museum itself is an artistic architectural structure that graces the entire block on 82nd Street in Manhattan. Entering inside, I sensed myself going back into an era, into a past where people traded ideas and learned from each other. It is a past, where I still find their works of yesteryears vividly within my grasp, to be remembered and shared as if their reflections of works were cast for the modern devoted learner. Walking into the Hall of the Buddhas, there was a sense of peace and guidance lingering inside me. The seated Bodhisattva, of the Northern Wei dynasty (386-534), CA.480, from the Yungang, Cave xv, Shani Province, made of sandstone, guarded the entrance. At first, I thought it was a time to be disciplined, but the transcending smile from the statue was a delicate fixed gesture that offered a feeling of welcome. It was not a place to confess your wrongdoings; neither was it a place for me to say, â€Å"Buddha I have sinned.† It was a room to purify the mind, the mind that we take for granted without giving it harmony. There was a large mural decorating the main wall called â€Å"The Paradise of Bhaishajyaguru†(916-1125). I sat down wandering if the artist of the portrait knew that his work would one day be shared on this side of the world, in my time. Much like Jesus Christ and his followers, the mural is a painting of healers and saviors. It was a large figure of the Bud dha of medicine, (Bhaishajyaquru) surrounded by followers of Bodhisattvas, Avalokiteshvara, and Mahosthamaprapta with twelve guardian generals who have pledged to disseminate the Buddha’s teaching (Tradition of Liao 916-1125, Metropolitan Museum wall plaque). On the other side, I noticed a standing statue called â€Å"Quan Yin† that I have often encountered. It was an Avalokiteshvara from the Sui dynasty (581-618) made of limestone (Metropolitan Museum Plaque). Unlike the Quan Yin statue at home or any of the ones I have seen, it was difficult to pinpoint the gender of this Saint. I often hear people ask if â€Å"Quan Yin† was really a female, but throughout my learning experience it was mainly worshipped by women and given the status as female. Perh... ...tues being so near. From the Sui dynasty (581-618), the â€Å"Quan Yin† statue reminded me of the readings in class about Red Azalea. I have always thought that this was a female saint; however, after seeing and observing it, maybe I’m wrong. Another place in the museum that evoked my feelings was the Japanese collection. The Japanese Buddhas were mentally more lifelike, because of the details of the color in the eyes. One could mistake some of them for demons and evil beings. However, they are all doers of good for mankind. The Japanese exhibit felt like a place of court where people came in to be cleansed, forgiven and punished after their evil deeds. Overall, my learning experience has taken me to a higher level of understanding that diversity within the same beliefs in Buddhism are mainly different by the way they migrated and the way Buddha is represented in the features and looks in another culture. However, whatever the culture might be, the teachings of Budd ha are all shared and learned the same way: â€Å"To do no evil.† â€Å"To cultivate all good.† â€Å"To purify the mind.† â€Å"And this is the teaching of the Buddha.† (Shakyamuni Buddha, Grace Gratitude Buddhist temple, wallet card

Murder Most Foul

Hi, my name is Nick Kingson. I live in the suburb of London city. I live in an institute for homeless people. I have been here for the last past nine years. I am now 17 years old. During my nine years in the institution, my best friend has been David Bryant. He is like me but his past has a tragedy storey. His mother was black and his father was white. During a shopping trip, his parents were stepped in the parking area by white youths. David was only three then and couldn't do anything. When I heard his storey, I couldn't stop my tears. The tears were like a riverbank waiting to burst. Unlike him, my parents were with me until I was six. After that my father left my mum and went with another woman. As if that wasn't enough my mother died in a car accident. Later I found out that the accident occurred because she was drinking alcohol. I warned here about here addiction to alcohol and how it could get her into trouble, but she never listened. And know look where I am, a homeless teenager. The institute follows a strict rule like no television after ten, no smoking or drugs, etc. David and I didn't really fit in and we had plans. We didn't want to live here for the rest of our lives. The administrator of the institute had a close eye on David. After what happened to his parents, David didn't like white people. For some reason, David came very friendly with me and told me most of his secrets, even though I was white. I guess he trusted me and the things we had in common bought us closer together. On April 7th 2003, we made a plan to get out of the institute and find a place for ourselves, where there were no rules. During that night we got out of the institute and went into the city. What a site it was! The city had so many shops that I lost count of it after three minutes, imagine that. At the time we didn't have any money and we were starving. We decided to go to the local restaurants and ask them if they needed any help, and in return we get food. All of them refused our offer. It was probably because we didn't have any reference of previous employment and we could give them our address or telephone number. We didn't have one. It was mid-day now and we very getting really hungry. I felt like a balloon without air inside. I never felt like this because when we were in the institute, we got out food on time. We came across a shop that had food on display. Looking at it made our mouth watery. We had no choice; we took some of the food and ran as fast as we can. After running for half a mile, the shop owner stopped chasing us. We ate the food. At the moment I thought how we are going to survive. I lived most of my life in an institute and didn't know much about the outside world. It was getting dark and as we were walking around the street, we found an old abandoned house. It looked empty. So we decided to take the night there. We thought the back door will be open but it wasn't. We decided to break the glass a bit just enough to open the door. As we entered, we found the kitchen. It looked like if some one was there because there were bread and butter on the dinning table, and the fridge was full of allsorts of things, like milk, fruit juice etc. I told David to check downstairs while I go upstairs and check there. As I was checking the rooms, I heard a loud noise from downstairs. It looked like if an old lady screamed. I quickly ran down stairs and there I found an old lady lying near the fridge bleeding. The blood was all over the floor. I guess she lost about one liter of blood. I asked David what happened and he did speak. It was like if he went in to coma or something. I tried to wake the lady up but she kept lying on the floor. I smacked David and he finally woke up. I asked him what happened again and he kept on saying, â€Å"I didn't meaning it†. I asked to explain what happened and he said, â€Å"The lady walked in and saw me and then came up with her walking stick. I tried to stop her but she fell backwards on the metal fridge. † I told him it wasn't his fault. I didn't want to waste anymore time. We phoned the ambulance and told them about our location and what happened. After twenty minutes, the ambulance arrived, with them came the police. At that time I wanted to ran and leave the scene of the accident and then I thought if I did that I would look like a criminal. The doctor came firing though the front door. We stepped back. Just after that everything seemed like it was ok, but them the policeman walked thought the door. He asked us what happened and we told the whole truth. He took us into custody. We stayed in the prison cell over the night. The next morning the policeman walked through the door and he face projected a sad news. He told us that the old lady died in the hospital during the night. David placed his hand over his face and cried. I didn't feel it was his fault, but it was our fault for breaking in an entry and because of that an old lady died. The policeman told us from the evidence they gathered that we told the true story. I felt a bit relaxed but I wouldn't forget what happened. I will always have the cogence that I was responsible for a death. David took the death harder on himself. He felt that it was his fault. We had to do community sentence for 1 year. As time went on I got a bit better and came back to my self. On the other hand, David was still thinking about it. I told him about hundred of times but still he feels it's his fault. Our sentence passed quickly and we were back at the institute. The life went normal there. But to this date David is still thinking about what happened.

Chessington History Essay

Chessington Zoo was opened in July 1931 as a private venture by Reginald Goddard who invited the public to view his private animal collection. After the War Chessington soon became known for the different types of entertainment it could offer:- a circus, a funfair and a miniature railway as well as the zoo. Despite this in the early 1970’s the attendance figures of over 800,000 began to decline. The Zoo was in need of further investment. In 1978 the Pearson Group bought Chessington and when they later bought Madame Tussauds, they put all their leisure interests together to form the Tussauds Group. 1981 saw the beginning of the planning for the transformation of Chessington. Six years and i 12m later the Park was ready. It was opened in July 1987 by H. R. H. Prince Edward. The opening coincided with the opening of the M25 which gives easy access to the Park from various parts of the country. Approximately 18m people live within a 2 hour drive of the Park. On 19th October 1998 it was announced that Pearson had sold the Tussauds Group to Charterhouse Development Capital for i 352m. The Tussaud’s Group Vision and Mission Vision: â€Å"Entertaining People†. Mission: To deliver real growth in profits to take Europe’s leading entertainment world-wide†. The Marketing Department are a small team who work across both Chessington World of Adventures and Thorpe Park. It is the overall responsibility of the Marketing department to ensure that the brand identities of the two Parks are maintained in all communication both on and off the Parks. They do this through first identifying the brand identity, target market, and visual representation of the brand, i. e. the logo. For Chessington the target market is families with children under 12. Each year the marketing department will put together a marketing plan that covers the following areas: Product. Although almost without exception a new attraction is launched each year, and the main launch communication will focus on that, general communication about the rest of the Park is required. Theme Parks provide a whole day out for the family and it’s not just about the rides. The other attractions, places to eat, games, photography, the atmosphere, all play an important part in delivering a great day out. Pricing. There is a complex pricing structure for the Park which looks to maximise the revenue the Park can achieve with it’s targeted number of visitors. Marketing will review the pricing each year and along with the finance department look at how the budgeted targets can be achieved through the pricing matrix. Advanced sales are important to the business and for this reason tickets booked in advance are discounted, also those booked via the Internet are further discounted as this is a more efficient way for us to produce the tickets. Advanced tickets reduce the queues at admissions as visitors already have their tickets and can go straight in to the Park. Promotion. Promotion of the Park happens via a number of different communication channels. Advertising. This is generally broken down into two areas, the creative production of the advert and then the choice of where to place that advert, TV, Radio, Press etc. For the year 2002 communication for Chessington will focus on the new attraction, Hocus Pocus Hall. The main creative idea is all based around ‘The New Adventure Starts Here’. This new creative idea will be adapted for use on TV, Radio, Press and in Children’s comics, ie The Beano. Promotions. Promotions are very import in incentivising visitors to come to the Park. The incentive is generally either a Buy One get One Free mechanic or a discount off the full adult or child price. Chessington ran promotions on it’s own or in conjunction with the Tussauds Group, ie Tesco. Promotions can be run with a wide variety of partners, Esso, News of the World, KP Skips or solus via a direct mail campaign to surrounding homes. Public Relations. This area is all about getting positive exposure in the media, TV, Radio and Press. This is generally achieved through issuing Press Releases and conducting interviews with journalists. Measuring the Success. Throughout the year, how the Park is doing against its financial targets is constantly reviewed, but in addition Marketing conducts ongoing research into how the Park is performing on a daily basis. Questionnaires are handed out to visitors as they leave asking them to rank the rides’ experiences, eating places, how friendly and helpful the staff were, etc. This provides information on where things may be going wrong and how to put them right. New Media is a crucial area for involvement now and in the future. In addition to maintaining it’s own site: www. chessington. com, the Marketing department looks to exploit other opportunities for advertising, promotions and PR on other sites. Use of agencies. Chessington uses a wide variety of agencies as they bring different areas of expertise and experiences to the department. We use an advertising agency to create the TV, Radio adverts etc. and also for all the design work for the Gate Map. The space for the TV, Radio slots etc  is purchased by a Media Buying agency. We also use a Sales Promotion agency, PR agency and Internet design agencies. Corporate Hospitality makes it possible for businesses to entertain their guests at Chessington World of Adventures. Up to 3 000 corporate guests can be catered for at any one time. Education. An establishment like Chessington World of Adventures offers the opportunity for students studying the leisure industry, business or animals to visit the Park and find out more about their subject. For this reason, it is possible for groups to incorporate an educational talk into their visit. The Zoo enables guests to learn about the wildlife at Chessington World of Adventures. The Marketing Department ensure that the signage for the animals and around the Park are of a high quality and accessible by all the guests. Most often asked marketing questions Q Is the price of a new attraction affected by the viability of the ride? A Careful research is undertaken before a new attraction is bought. The attraction may be put in place to address a gap in guest numbers for a particular age range. The new attraction will encourage that element to visit the Park and therefore increase guest satisfaction.

The real monster in Frankenstein Essays

The real monster in Frankenstein Essays The real monster in Frankenstein Paper The real monster in Frankenstein Paper In focusing upon the creatures first murder, the moment where he becomes truly demonic, Shelley encourages us to consider how our personalities are formed and what forces can transform a man into a monster. The next cruel act committed by the creature is to frame Justine with the childs murder. He is almost killing two birds with one stone here. This is another monstrous act of revenge emphasising the fact that the creature is the monster in this passage. Shelley seems to be suggesting that it is both the external forces that act upon us and the inner workings of the mind that turn men into monsters. At the end of the passage, the creature demands a companion, also created by Victor. This is what he has been waiting for since his creation. If Victor rejects this demand he will become a monster because, once again, he is denying the creature love and compassion in the form of a companion. But Victor does not want to create another creature like this one. He is in a lose-lose situation. If he creates another being, he will feel double the guilt; if he does not, the creature will continue to exact revenge. Later in the story, Victor starts to reconsider his decision to create a companion for the creature. He is considering the effects of having two superhuman beings in the world. He is indecisive until he sees the creature at the window of his workshop. He is reminded of the past actions of the creature. Victor, perceiving the creature to be spying on him, rips apart the second creation, almost in defiance. The creature is deeply unhappy about this, The Wretch saw me destroy the creature on whose future existence he depended for happiness. Victor is the monster here but when the creature returns later and says I shall be with you on your wedding night, We start to think of what the creature will do to Victor. The reader is now undecided about who the real monster is. The creature is the master of Victor but Victor is the only one who can give him a mate. The creature is powerful over Victor physically and can control his outer movements, but Victor is in control of his own mind and his conscience and he cant be forced to make a mate for the creature. Near the conclusion of the novel, Victor is sent to gaol following a wrongful arrest for the murder of Clerval. He is distraught when he finds Clervals body. He believes that he has caused the death and says Have my murderous machinations deprived you also, my dearest Henry, of life? Two I have already destroyed; other victims await their destiny: but you, Clerval, my friend, my benefactor This shows that Victor has now come to think of himself as a monster for creating a creature that had killed even his best friend. After serving some time in gaol, he is eventually released and decides to marry Elizabeth as soon as possible because he suspects that the creature is going to kill him on his wedding night and he is prepared for death. However, by marrying Elizabeth, he is really hastening her death unknowingly. He is anxious and apprehensive of what may happen soon, but he is so concerned about his own safety fears that he does not think about anyone elses. The negative side of his character has increased, selfishness has taken over and he bears no responsibility for Elizabeth. When Elizabeth dies at the hands of the creature, Victors thoughts turn to revenge. By killing the creature he hopes to put an end to the traumatic events. After Victor has finished his narration to Walton, Walton continued to write letters to his sister because he is filled with admiration for Victor. It appears to the reader that Walton is so desperate for a companion that he thinks favourably of Victor even if he were to be a murderer. This associates Walton with the creature in some ways. The previous passage fills the reader with sympathy for Victor. He has practically given up on life and the only purpose he has for living is to destroy the being to whom I gave existence. He feels that no man can be as close a friend as Clerval was to him and no woman can be like Elizabeth. Both of these important people have been removed by the creature. Can any man be to me as Clerval was; or any woman another Elizabeth? Victor believes that when he has killed the creature his Lot on earth will be fulfilled, and I may die. The creature is portrayed as a monster who has destroyed Victors very reason for living, but it may be argued that Victor created the being and so brought the misery on himself. The last passage in the book is very moving. Victor has died (through natural causes) and as Walton returns to his cabin to prepare him for his funeral, he discovers the creature bent over the cold body of Victor, in immense grief. The creature has come to hate himself for what he has put his creator through. That is also my victim! In his murder my crimes are consummated: the miserable series of my being is wound to its close! Oh, Frankenstein! Generous and self-devoted being! What does it avail that I now ask thee to pardon me? I, who irretrievably destroyed thee by destroying all thou lovedst. Alas! He is cold, he cannot answer me. This shows the creature regretted his actions. The creature himself has realised how monstrous he has been to Frankenstein but it is not as much as the creature has had to endure in his short life. Overall, I believe that Victor is the real monster in this novel. He creates nearly all the suffering and misery in the story. He creates the creature which suffers because of disfigurement; he makes his family suffer misery by hardly ever acknowledging their constant support and love for him, and, probably most of all, he makes himself suffer huge amounts of misery through his unplanned actions. Also by usurping the powers of God, he is performing the biggest sin: trying to play God. Victors overwhelming ambition was to give life to something which was lifeless. By creating life by himself without the need of the involvement of a woman was against the laws of nature and could be seen as monstrous. This could only bring destruction and misery to everyone involved. Frankenstein pays dearly for this and, in some ways, gets his just reward by having all he ever loved taken away from him. The creature was not born evil. His actions were merely reactions to the way he was treated. Even his murder of Elizabeth was only a copy of Victors actions when destroying the mate he was making for the creature. Frankenstein had an overwhelming desire to be reknowned for a major achievement in medical science. This desire to satisfy his own ego grew into something which turned him into a monster. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section. Download this essay Print Save Not the one? Search for

Sacco and Vanzetti essays

Sacco and Vanzetti essays The case of Nicola Sacco and Bartolomeo Vanzetti was not about the justice system blaming them for murdering two people, but rather how the justice system murdered two people and got away with it. Throughout the trial the public withdrew from their anti-radical thinking to more of a sympathetic understanding of another human being, no matter their beliefs. World-wide interest was quickly turned to the ill-fated Sacco and Vanzetti. While the judge and prosecution had already delivered the verdict in their minds, Sacco and Vanzetti proclaimed and defended their Before the crime ever took place Sacco worked at the Milford Shoe Factory as an edge trimmer. Sacco was a hard worker; who supported his wife, Rosa, and his son, Dante. Vanzetti worked as a fish peddler. In May 1917, both left their jos to go to Mexico and avoid the draft. Both Sacco and Vanzetti had the same views which were considered radical at the time; therefore they did not advertise them. Understandably, they feared for their safety as well as their friends and families who shared the same ideals (Feuerlicht 11). Although some had suspected that they were of radical ideology, it was not publicaly announced. Having avoided the draft, Sacco and Vanzetti returned from Mexico. Upon their return, organizations and federal agents started to On April 15, 1920 there was a payroll robbery of the Slater Two men were killed and $15,773. 59 missing. These crimes happened in South Braintree Massachusetts and became known as the Braintree Crimes. There were two people that attacked and killed the payroll employees, then grabbed the money and took off in the escape car. The escape car was described as a black Buick with other partners inside. Eyewitnesses claimed that two of the criminals looked Italian (Altman 70). Crimes like this had been common at the time and had only sparked local interest (DAttil...

Assignment 1

Can sit unsupported on floor for a period of 10-15 minutes. Is able to lean forward to pick up an object while maintaining balance. Can rotate body to look sideways and reach out to grasp a suspended object or to pick up a toy from the floor. Demonstrates energetic movements of entire body while in cot, pram or bath. Is able to advance across the floor by using rolling or squirming movements. Makes attempts to crawl and is occasionally successful. Has the ability to strand by using surrounding objects as support to achieve an upright position. But is unable to lower themselves back to the floor in a controlled fashion. When supported in a standing position, can take steps using alternative feet. Demonstrates a visual awareness of people, objects and events which occur in the environment. When offered an object, they will reach out to grab it. Handles objects eagerly and inquisitively, using hands to manipulate them for examination. Pokes at small objects with index finger and uses same finger to point at objects which are out of reach. Can pick up small objects between finger and thumb in a crude ‘pincer’ hold. Can release a held object by dropping it, but is unable to set it down in a controlled manner. Correctly follows the direction of fallen objects, including those falling out of sight. Observes actions of adjacent adults, children and animals with interest for period of a few minutes. Become steady on their feet and display more controlled movements. Can carry an object such as a toy whilst walking. Can climb onto a large chair and turn to sit on it. Kneel without any support and squat to pick up an object. Begin to run steadily but cannot avoid objects. Begin to walk upstairs using a railing, putting two feet on each step. Point to objects that they recognise. Build a small tower using 3-4 blocks. Hold their own spoon when feeding themselves. Hold a pencil with their whole hand or between the thumb and the first two fingers, known as primitive tripod grasp. Can thread large beads onto lace. walks or run by self up and down steps. can stand ,walk and hop. Skilfully climbs trees. Rides a trike expertly . Able to cross arms and legs. Able to throw, catch, Bounce and kick a ball. Dance to music Able to walk on a fine line Able to stand alone on 1 foot for about 1o seconds Can stretch touch toes without moving knees. Can grip strongly with both hands. Able to hop a short distance using both feet. Jump from objects with confidence Able to run and jump avoiding objects Hop with good balance and using both feet and kick a football Able to throw and catch with accuracy Use a two wheeled bicycle with or without stabilisers Skip alternating feet Build towers with blocks high and straight Hold a pencil, write numbers or letters, write their own name May start writing simple stories Walk along bean using arms for balance Use apparatus with skill Increased stamina Use colours naturalistic (green for grass/blue for sky Draw people with features Use a large needle to sew Can ride a 2 wheeled bike quite easily Can skip, hop and run quite confidently Begin to change in appearance and experience puberty Have more control in writing Become more detailed in drawing Growth accelerates Puberty Boys voice changes Girls breast grow Appetites increase Skin may become more oily, causing problems such as acne. Emotional, Social, Behavioural and Moral Newborn– 6 months 9 months –15mts 18 Months – 3 Years 4 – 5 Years 6 – 7 Years 8 – 12 Years 13 to 19 Years New born till 1 month:- Cuddling Shows pleasure at feeding 1-3 months:- Smiles at familiar adult Forces on adult face when being feed Starting to show emotions Take pleasure in sucking Looks in direction when someone is speaking 3-6 months:- Gets pleasure from familiar routine e. g. bedtime bath time Forces on parent/carer giver when feeding Shows enjoyment when cradled Smiles at everyone in their surrounding Stay awake for pro-longed periods At this age 70% sleep through the night 6-9months:- Copies other people emotions Starts finger foods Becomes upset when parent/carer leaves room Becomes shy around strangers Begin to share toys 9-12months:- Likes to chew/suck on objects Drinks from cup with a lid Takes pleasure in making noise with toys Gets pleasure from pointing at what they want Enjoys solitary play Likes familiar adult to be close by ( make strange) Gets pleasure from music and rhyme Know what they want when feeding and at bed time May want a comforter when unsettled

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Chapter Three Assignment Essay Example for Free

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Harlington Hotel Business Plan Tourism Essay

Harlington Hotel Business Plan Tourism Essay Critically review the hotel industry, apply strategies, to research and listen to consumers needs and wants. This would have a specific focus on retaining consumers, and providing a strategy of overcoming predicted challenges and to develop realistic financial assumptions and financial plans. The business is to be a new medium size hotel of modern services and facilities. The design of the hotel is to have 60 rooms, reception, waiting lounge, one restaurant, two function rooms, two state of the art conference rooms, one bar, and an indoor swimming pool with a gym. The other side of the business is also having links with the local theatres and as a promotion, those of which stay with us can get tickets to see different shows at half price. The hotel industry is worth just over $30 billion within the UK and has been on the up since 2003. Majority of the people who stay within the hotels is domestic tourists. According to Data Monitor (2007) The UK hotels and motels industry generated total revenues of $34.1 in 2007, this representing a compound annual growth rate (CAGR) of 5.7% for the period spanning 2003-2007. Under the market research conducted 54% of the people asked would stay at a hotel with the offer of 50% per cent discount on theatre tickets, , this shows there is a market and a need for this kind of business as being innovating and new. Two types of research will be conducted. A qualitative and quantitative approach. This will build a foundation and gain an in-depth study of consumers needs and wants for the business. According to Gummesson (2000) an organisation acts in the reality and consists of people. This suggests when gaining a study of consumers needs and wants the business needs to see that people are not just statistics but also they are the ones whose information, can help change the operation of the business in real-time. The two forms of research is Interviews and questionnaires. Research helps to give a variable, and variety of sources to analyse, helping the decision process. Research is the systematic and objective process of gathering, recording and analysing data for aid in making business decisions (Zekmund, 1991). It is essential to have a clear understanding of the philosophical basis for the research strategy selected and this helps to provide the researcher with clarification, focus and consistency of research design. this will be dependent on the research design and the types of evidence we collect (Hines, 2000). Questionnaires and interviews are effective because Studies depended on interviews and questionnaires for their data .. Using questionnaires and interviews obtained statements about opinions and feelings.. Interview behaviour is a form of social interaction and should be analysed accordingly. Verbal data has been made the keystone of contemporary social science (Foddy, 1996) Interviews and questionnaires are highly relevant because it will help identify, if the business will be viable and this type of research is non-expensive. Small firms can benefit from low cost qualitative market research techniques to determine achievable advantageous marketing strategies (Goodman, 1999). Confidentiality of data is important; ensuring persons taking part are aware of what the project is. Researchers have a moral obligation to maintain the confidentiality of the data. In this respect the anonymity of the respondent is crucial and should be respected, by the researchers prior to the collection of the data (McKenna, 2006). 4.0 Industry Analysis Market size The market the business is entering is extremely large as the business is not only going have to compete with hotels, but also other venues of accommodation. This would include campsites, B Bs, holiday centres i.e. Centre Parks and theme parks accommodation e.g. Alton Towers. The data provided by Visit Britain (see appendix 1) there is still a variable market for the hotel industry, as it is showing 23% per cent of tourists staying in hotels within the UK compared to the other forms of accommodation. This percent shows hotels are second choice as 48% would prefer to stay at a friends or relatives house. The business needs to reach out and to be different in order to boost the percentage for the hotel market and lower the FR (friends and relatives) percentage, by providing a high quality level of service and amenities which will outperform the comfort of FRs. Trends within the market The trends of the consumers staying within the UK, the largest amount was mainly for a holiday. According to Visit Britain (2009) it was the largest since 2000 with a 33% increase in 2007. But there has been a decline as in 1995 the numbers of visitors has dropped from 44% to 33%. For VFR there has been an increase since 1995 from 20% to 30% (Visit Britain, 2009). VFR is the only one showing growth within the market, since 1999 it has had an increase of 30% in total but they are not contributing to the accommodation sector (Visit Britain, 2009). Visit Britain (2009) states Business visitors are generally a lucrative target- spending on average  £126 per night,  £514 per visit, and staying largely in paid accommodation (68% in hotels/Guesthouses) Market analysis SWOT analysis This technique provides a framework that enables an organization to assess their position within a market in relation to the competition (Page and Connell, 2006). Strengths of the business is having a variety of rooms, several conference rooms, which are hi-tec, high quality service, training programmes for staff and effective strategies in place. This will help to retain consumers and with research on consumers and competitors, the business will be able to enhance finances. Firms that generate disseminate and meaningfully respond to market intelligence and planning inputs are likely to enjoy enhanced financial performance. (Jaworski and Kohli, 1993). Weakness of the business is mainly signage, as it is not cheap and processes though the council can take time. Other weaknesses are finance. The business will be seeking finance from banks and investors, to help start the business. Such firms, which generate valuable knowledge about both customer preferences and competitor intents by integrating planning and intelligence inputs/views, can optimize the fit between their capabilities and external opportunities and thus achieve superior performance (Novicevic et al, 2004) Opportunities for the business is developing links with other attractions, to help out in further projects within the town especially with the lead up of the 2012 Olympics as this will help to bring in more custom an dalso benefit the local attractions. The Euro is becoming stronger against the Pound forming an era of an affordable England for international tourists, which helps to have the opportunity of develop a good financial stance within the market. According to Day and Nedungadi (1994) the opportunities are intended to provide options for the firms to exercise in order to maximize the fit between its capabilities and future opportunities. Threats for the business are the competition as they will up their game to ensure that a new business does not succeed, especially within a recession. The local authority will be a threat via planning permission may not be given for certain development plans. The idea of these threats is to acknowledge them until resources allows them to be minimised. According to Liedtke (2000) synthesizing process creates value, not only in aligning components, but also in creatively re-arranging them. PEST analysis Political issues for the business is ensuring all licences required are put into place, this includes selling of alcohol, health and safety fire exits, supervision of swimming pool, CBR checks, hygiene certificates, different licences for opening and closing times of facilities. Grants and funding is also an issue as government have made several ways to get a hold of funding for businesses, via the banks. For example, executives evaluating potential mergers or acquisitions must consider antitrust suits and other legal matters, and political issues in addition to financial aspects (Keeney, 1982). Economical issues for the business getting a hold of loans from the banks, but a main concern would be interest and inflation rates, after the current economic climate of the recession, causing unnecessary leakages within the finance budgets of the business. Future implications of alter- natives now being considered should be accounted for in the decision-making process (Keeney, 1982). Sociological issues for the business is more people are staying at FRs more and cheaper holidays are making it harder, therefore gathering and analysing data is imperative to success, for the business. In any case, the process of obtaining and combining the available information is a difficult task that requires balancing all the pros and cons (Keeney, 1982). Technological issues for the business are costly when technology advances are made, and systems have to be updated. This involves changing all computer systems, reprogramming, and retraining of staff. Different individuals, however, have expertise in disciplines such as economics, engineering, and other professions which should be incorporated (Keeney, 1982). This can be offered by having use of the internet, and having a website for bookings, and information about the company and what the business is about, and use information systems within the business. 5.0 Presentation of findings 5.1 Interview overview (To view full analysis see appendix 6) Both of the hotels use different strategies, the Royal hotel uses Revenue management and the Walton park hotel uses a Blue ocean strategy. This is defined as untapped market space, demand, creation and the opportunity for highly profitable growth (Kim and Mauborgne, 2005). The hotels agree, the hotel market has changed, as consumers are becoming lazy and are booking rooms later and later. Customer loyalty is no longer a priority for the market, but the internet has also made this change as it is easier to compare prices, and standards. The Royal hotel has large functions and weddings occurring they have to be able to plan about three months in advance especially with the strategy of RM. Both of the management from the hotels attend conferences to help with new suggestions and the running of the business. For gathering information they use questionnaires which helps to have target market information updated and services can be improved, but Royal hotel says if even though they use questionnaires they are very short answered, and some will give exceptional on very thing which does not help the improvement of the business as they need to have constructive criticism. (Royal Hotel and Walton Park Hotel, 2009) 6.0 Consumer analysis 6.1 Target market identification The research conduct uncovered the target market being C1, C2 and Ds using demographic profiling. The reason for this is because they are more incline to stay in a non-expensive hotel, with a variety of facilities offered, and also due to Weston-super-mare being central, via the motorway and different transport systems available. We are well-served by the M5, mainline railway and Bristol International Airport (BIA) and have an efficient and comprehensive public transport network (North Somerset, 2009). 6.2 Consumer needs assessment Within the business the consumer continuously needs to have the highest level of service. For service organisations the interaction between front-line personnel and the customer is crucial as they aim to create high quality service encounters (Nickson et al, 2005). When providing a high level service for the target market, everyone is different; therefore the needs are not going to be the same, for each person, delivering superior customer value and satisfaction are crucial to the competitive edge of a firm (Kotler and Armstrong, 2000 Weitz and Jap, 1995). For example certain aspects will need to be in place within the business for those who have disabilities, young families with baby changing facilities, those who are diabetic. Many different concepts need to be taken into consideration, for different consumers, the more efficient of establishing customers needs then a good reputation can be established very quickly for the business. Deng (2008) states Customer satisfaction increases customer loyalty, reduces price sensitivity, increases cross-buying and increases positive word of mouth. 7.0 Strategic implementation 7.1 Blue Ocean and Focus strategy A Blue ocean strategy is a way of breaking away from the industry boundaries, going beyond the known and entering the unknown. Kim and Mauborgne (2005) state Blue oceans, in contrast, are defined by untapped market space, demand creation, and the opportunities for highly profitable growth . Most are created from within red oceans by expanding existing industry boundaries. This is applied to the business as having a link with the local theatres is a new and innervating idea, as no other hotel provides this type of service. The business is going into an area which has not been explored before. With this strategy in place for the business, profitability will be more inclined, as the research conducted showed there is a market for it. Companies that create blue oceans usually reap the benefits without credible challenges for ten to 15 years, as was the case with, Southwest Airlines and CNN. Creators immediately attract customers in large volumes (Kim and Mauborgne, 2004). Using Porter generics strategies of a focus strategy this interlinks as the blue ocean strategy for the business needs to focus on its consumers and adapt the products and services to meet the target markets requirements. Using the focus strategy not all consumers are going to want to go to the theatre, therefore using the focus strategy, and opportunities available the business will be able to develop further links with other attractions. An organisations knowledge capabilities determine its effectiveness. As the underlying knowledge processes are highly dynamic, the capabilities used in performing those processes must also be dynamic (Dawson, 2000). 8.0 Management and frameworks 8.1 Management Within the business there will be three sets of management and one general manager. (See appendix 8 for structure). Each manager is to an effect to manage, delegate and organise the department they are in charge of. Meetings will take place every morning for a, debrief followed by an official monthly one. 8.2 TQM framework applied TQM is not an easy process to be applied to an organisation as it can be quite complex. Most business organizations start the implementation TQM programmes with lots of vigour, enthusiasm and perhaps even excitement. The more they move forward with their attempts to change the culture of business thought TQM, the more they realize that it is a hard and very painful process (Zairi, 1994). TQM is a philosophy, as consumers demand it in different ways. This includes the following: Quality of products/services; speed and reliability of delivery; price; innovation and differentiation; and professionalism (Zairi, 1994). For TQM to work, the business is going to ensure all staff having training sessions, and three month appraisals to ensure the service being provided by the staff are to high quality standards. Ensuring there is always a member of staff available for information about the hotel and the surrounding areas, and the reliability to speak to management to sort any issues quickly, effectively and efficiently. Having the opportunity to develop connections with other attractions, as returning consumers may get bored of the same thing, therefore a variety of connections is required to be able to retain custom. Finally all staff members are to act in a professional manner at all times, when dealing with consumers, if any problem occurs, management will be involved and if serious then disciplinarians and taking part in skill develop programs. Customers focus as a basic principle at the heat of and underlying TQM is among the most generally accepted precepts in the work of all quality management (Soltani et al, 2004). 9.0 Financial Sources Within the finance sector there are several ways to be able to set up a business and to gain capital, which can result in long term and short term funding. This involves the following: capital and venture capital; profit retention; borrowing; leasing, hiring and factoring; government assistance; overdraft; and trade credit (Needham and Dransfield, 1992) There are a variety of ways to gain capital; most organisations will use banks where you can gain up to 60% per cent of value and investment plans, depending on how much money and profit available, this is depending on evidence given of the business plan, and proven it is worth investing (Owen, 2009) For the business there will be four types of financial sources to be used, this will be investment from investors, borrowing from the bank, these are going to be long term financing for the business. The short term financing will be a private equity loan, which will be paid back within the first year and also a business overdraft, which is for emergency use only. From appendix 9 of the balance sheets, the profit made will be divided into four sectors this will be reinvestment back into the business itself, separate loan account so the borrowed money gets paid back, payments to investors and finally Inland Revenue corporation tax. This way the business is able to run smoothly and efficiently and have also analysed the finance from 100% full down to 25% per cent full. For buying the hotel itself excluding refurbishment estimation of about  £2.5M  £3M with design and size of the hotel as this is on a basis of the Royal hotel and Walton Park hotel. If looking at buying the Royal Hotel or Walton park hotel then you will be looking at about  £2.5M  £3M without anything done to it, this is an estimation with the current economic climate (Owen,2009) Bibliography Connexions (2009) Job descriptions and salarie. [online] Available from: URL:http://www.connexions-direct.com [accessed 01.05.209]. Datamonitor. (2007) Hotels and motels in the United Kingdom. [online] Available from: URL:http://www.datamonitor.com [accessed 20.04.2009] Dawson, R. (2000) Knowledge capabilities as the focus of organisational development and strategy. Journal of Knowledge management, 4 (4) pp.320-327. Day, G.S. and Nedungadi, P. (1994) Managerial representations of competitive advantage. Journal of Marketing, 58 (2) pp. 31-44. Deng, W. (2008) Fuzzy importance-performance analysis for determining critical service attributes. International journal of service industry management, 19 (2) pp. 252-270. Foddy, W. (1996) Constructing questions for interviews and questionnaires theory and practice in social research. Cambridge: Cambridge University Press. Goodman, M. (1999) The pursuit of value though qualitative market research. International journal: Qualitative market research, 2 (2) pp.111-120. Gummesson, E. (2000) Qualitative methods in management research. 2nd ed. London: Sage publications Ltd. Harrison, E. (1996) A process perspective on strategic decision making. Journal of management decision, 34 (1) pp. 46-53. Hines, T. (2000) An evaluation of tow qualitative methods (focus group interviews and cognitive maps) for conducting research into entrepreneurial decision making. International journal: Qualitative market research, 3 (1) pp.7-16. Ingram, H. and Jones, S. (1998) Teamwork and the management of food service operations. Journal of team performance management, 4 (2) pp. 67-73. Jaworski, B.J. and Kohli, A.k. (1993) Market orientation: antecedents and consequences. Journal of Marketing, 57 (3) pp. 53-70. Keeney, R. (1982) Decision analysis: an overview. Journal of Operations Research, 30 (5) pp. 803-838. Kim, W. and Mauborgne, R. (2004) Blue ocean strategy. Harvard business review, Oct pp. 1-9. Kim, W. and Mauborgne, R. (2005) Blue ocean strategy: from theory to practice. California review management, 47 (3) pp. 105-121. Kotler, P. and Armstrong, G. (2000) Marketing: an introduction. New York: Prentice hall. Leonard, D. and McAdam, R. (2002) The strategic impact and implementation of TQM. The TQM magazine, 14 (1) pp.51-60. Liedtke, J. (2000) In defense of strategy as design. California Management Review, 42 (3) pp. 8-30. McGill, J. and Van Ryzin, G. (1999) Revenue management: research overview and prospects. Journal of transportation science, 33 (2) pp. 233-256. McKenna, E. (2006) Business psychology and organisational behaviour. 4thed. East Sussex: Psychology press. Murry, A. (1988) A contingency view of porters generic strategies. The academy of management review, 13 (3), pp: 340 400. Needham, D. And Dransfield, R. (1992) Business and finance: for working in organisations. Oxford: Heinemann educational. Nisbets (2009) Catering equipment. (127) Bristol: Nisbets plc. Nickson, D., Warhurst, C. and Dutton, E. (2005) The importance of attitude and appearance in the service encounter in retail and hospitality. Journal of managing service quality, 15 (2) pp. 195-208. North Somerset Council. (2009) Transport. [online] Available from: URL:http://www.n-somerset.gov.uk/Transport [accessed 17.04.2009] Novicevic, M., Harvey, M., Autry, C. and Bond, E. (2004) Dual-perspective SWOT: a synthesis of marketing intelligence and planning. Journal of marketing intelligence and planning, 22 (1) pp. 84-94. Page, S. and Connell, J. (2006) Tourism: a modern synthesis. 2nd ed. London: Thomson learning. Rabey, G. (2008) The potential of the frontline manager. Journal of industrial and commercial training, 40 (3) pp. 156-161. Reicheld, F. F. (1996) The loyalty affect: the hidden force behind growth, profits and lasting value. Massachusetts, MA: Harvard business press. Soltani, J., Gennard, R.B., Meer, V., and Williams, T. (2004) HR performance3 evaluation in the context of TQM. International journal of Quality and Reliability Management, 21 (4) pp. 377-396. The Royal Hotel (2009) Weston Super Mare premier sea front hotel. [online] Available from: URL:http://www.royalhotelweston.com [accessed 10.04.2009] Walton Park Hotel. (2009) Original and best western. [online] Available from: URL: http:// www.bestwestern.co.uk [accessed10.04.2009]. Tilley, C. (2009) Interview with the Royal hotel. 14.04.2009 Tilley, C. (2009) Interview with the Walton park hotel. 17.04.2009 Tilley, C. (2009) Interview with Owen, M personal financial advisor. 11.04.2009 Visit Britain. (2009) Britains overall inbound market. [online] Available from: URL:http://www.tourismtrade.org.uk [accessed 27.03.2009]. Weitz, B. A. and Jap, S. D. (1995) Relationship marketing and distribution channels. Journal of the academy of marketing science, 23 (4), pp. 305 320. Wright, P. (1987) A refinement of porters strategies. Journal of strategic management, 8 (1), pp: 93 -101. Yeung, A., Woolcock, P. and Sullivan, J. (1996) Identifying and developing HR competencies for the Future: keys to sustaining the transformation of HR functions. Journal of Human Resource planning, 19 (4) pp. 48-58. Zairi, M. (1994) TQM: what is w4rong with the terminology? The TQM magazine, 6 (4) pp. 6-8. Zekmund, W. G. (1991) Business research methods. 3rd eds. Orlando: The Dryden press. Appendices Amount of visitors staying in different types of accommodation within the U.K. Trends purpose of visit and length of stay Questionnaire Questionnaire results Interview questions Full analysis of interview SWOT and PEST Analysis Management and staffing structure Finances and forecasting Appendix 1 % of Nights Spent by Visitors from all countries by Type of Accommodation, 2007 (Visitbritian, 2009) Appendix 2 Purpose of visit (Visit Britain, 2009) Length of stay (Visit Britain, 2009) Harlington Hotels Appendix 3 Questionnaire for development plans of a new hotel in Weston-super-mare Harlington HotelsThe information about to be given is confidential and will remain anonymous; the questionnaire is designed to help research into a hotel business and to find out about consumer needs and wants to help it become a more realistic approach within customer satisfaction. Male female (please tick the appropriate answer) How old are you? (please tick the appropriate answer) 18 25 26 30 31 40 41 50 51 + What is your occupation? (If unemployed please go to question 4) Please state: If student and employed please state.. How often do you go to W-S-M? (please tick the appropriate answer) Every day Twice a week Once a month Once a year If other please state: How do you get to W-S-M? (please tick the appropriate answer) By car By bus By train By airline via other transport If other please state: . Thank you for your time What sources do you use when looking for a hotel? (please tick the appropriate answer) The internet Media Guide books National/international travel agents Go by word of mouth If other please state: .. (Please tick the appropriate answer) How long do you normally stay at a hotel within the UK for? One night Weekend Fri Sun or Sat Sun (please circle ) 5 10 days 11 15 days One month If longer please state: .. What would your main reason be for visiting? (Please tick the appropriate answers) Rest and relaxation VFR (friends and relatives) Business Education (conference, congress, seminar, study, other) Culture Fun Health Religious reasons If other please state: Thank you for your time Below is listed some elements which may be considered when choosing a hotel. Please indicate the IMPORTANCE of each element it is to you when choosing a hotel. Please rate them on a scale 1 being unimportant and 5 being very important. ELEMENTS WHEN CHOOSING A HOTEL How Important is This Element Unimportant very Important I Dont Know Clean and tidy hotel (reception, restaurant etc.) 1 2 3 4 5 Clean and tidy rooms 1 2 3 4 5 Information accessibility 1 2 3 4 5 Information clear and concise 1 2 3 4 5 Catering facilities offered 1 2 3 4 5 Knowledge from staff 1 2 3 4 5 The willingness of staff to help 1 2 3 4 5 Trusted staff 1 2 3 4 5 Friendliness of staff 1 2 3 4 5 The understanding of guests needs 1 2 3 4 5 Additional activities offered by the hotel (sports facilities, entertainment etc.) 1 2 3 4 5 Activities offered within the local area i.e. excursions, trips, theatre shows etc. 1 2 3 4 5 Please rate the general quality when choosing a hotel 1 being low quality and 5 being high quality? Low quality High quality I Dont Know General quality of the hotel and service provided 1 2 3 4 5 Thank you for your time (Please tick the appropriate answer)What services/ facilities would you want/ require from a hotel? Staff who can help and sit down with you if any problems or queries Knowledge of area / other areas Activities to do outside the complex Activities sports, walks, excursions etc Variety of restaurants with different foods Links with local transport operations Pool Gym Variety of evening activities If other please state: . What type of room would you prefer standard or luxury? Please state: What facilities would you expect to have in the room? (Please tick the appropriate answers) En-suite Kitchen Lounge Balcony / terrace If other please state: . How much would you spend per night at a hotel? (Please tick the appropriate answer)  £20  £21  £40  £41 - £ 60  £61-  £80  £80 + Would you stay at a hotel which offered half price theatre tickets? Yes Thank you for your time No Maybe Appendix 4 Questionnaire results Appendix 5 Interview questions What form of custom do you receive? What is the main strategy used for this business i.e. focus, cost leadership, or differentiation? For the hotel industry and for your business do you think loyalty has decreased or increased? What benefits do your loyal consumers receive if any? Has the hotel market changed in recent years? Why? What do you think consumers look for when booking a hotel? The consumers you receive are majority of them returning consumers or different all the time? How important is your target market to the business? W

Acid Rain :: essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  Acid rain is a very big pollution problem in the world. It has killed fish and other aquatic life in many lakes and streams. It harms human health, disfigures monuments and erodes buildings, and, along with other pollutants, threatens forests. The story of acid rain can be compared to the plot of a science fiction movie. In the 1950s an invisible force begins to destroy lakes and rivers, killing trout and salmon. By the 1960s it is harming the waters of eastern Canada and the northeastern United States. High-altitude forests are beginning to fade away. City statues are gradually eaten away. The appearance from the damage of the aliens is starting to appear all over. Just as in science fiction movies, the authorities refuse to warn the alarmed citizens. Also, at the last moment the scientists figure away to destroy the aliens. Unfortunately, fiction and fact falls apart at this point. There is no quick remedy that will wipe out acid rain completely. (Pringle 1-2)   Ã‚  Ã‚  Ã‚  Ã‚  Coal was the main fuel of many industries in the early nineteenth century. Coal contains sulfur and when burning it, it will produce sulfur dioxide. When in the atmosphere, sulfur dioxide may be converted to sulfuric acid (Pringle 8). Acid rain is dispensed across the world by air currents. When attempting to fix local air pollution problems, the solutions actually added to acid rain problems on other parts of the world. High smoke stakes were developed to distribute pollutant acid-laden smoke higher in the atmosphere and spread it elsewhere (Merki 598). This was a quick remedy to a local problem, but harmed other parts of the world. Acid rain is a global problem because it more often than not, spreads over national borders instead of staying in a local spot.   Ã‚  Ã‚  Ã‚  Ã‚  There are several causes of acidification, and various mechanisms by which it may occur. Acid rain falling on water bodies has a direct affect. In areas where soils are acidic, runoff from the soil transports acidic water, which may also contain aluminum, into lakes and rivers. Soil acidification may be caused by acid rain, but other factors may also be involved. For example, if pasture reverts to coniferous acidic runoff even though the rain itself is not acidic. Salty rain leaches acid components out of the soil and transports them to the rivers. (Rivers 1)   Ã‚  Ã‚  Ã‚  Ã‚  The chemical content of acid rain is in itself dangerous to fish and other freshwater organisms.

Zen and the Art of Motorcycle Maintenance - Reconciliation of Western a

Zen and the Art of Motorcycle Maintenance - The Reconciliation of Western and Eastern Philosophy The differences in Western and Eastern philosophy are marked. Eastern thinking has slowly become â€Å"discovered† by the West; meanwhile, the development of Western thought and philosophy has come under close scrutiny by modern and postmodern philosophers and thinkers as being flawed at its core. The German philosopher Martin Heidegger came to the conclusion that â€Å"Western philosophy is a great error† (Barrett xi). The manner in which Western thought was founded, the course of its development, and its incursion into every facet of life in the Western world has been and is now being questioned on all fronts by leading critics and thinkers. Robert Pirsig, in his book Zen and the Art of Motorcycle Maintenance, describes in detail the development of the Western philosophical tradition, and how it has shaped Western society. In doing so, he offers a critique of certain aspects of Western thought that resulted from a momentous battle for the â€Å"mind of man† (Pirsig 381). What came about was a fragmenting of the mind from matter, of perception from experience. In addition to outlining the history and philosophy behind Western thinking, he offers a rediscovery of the very concept that got buried under the â€Å"rubble of declining Athens† and Rome, buried deeply under the new champions of Western man: Reason, Intellect, Knowledge (Pirsig 391). Pirsig cites Thoreau in writing, â€Å"You never gain something but that you lose something† (387). This applies with direct impact to Western development. In understanding the world through â€Å"dialectic truths† man lost the ability to understand h ow to be part of the world, and â€Å"not an enemy of it† (Pirsig 3... ...not a divisive knife. It offers the ultimate solution to a fragmented mind, the dualistic world in which we live. Works Cited Barrett, William (ed.). Zen Buddhism: Selected Writings of D.T. Suzuki. New York: Doubleday, 1956. Blatavasky, Madame. The Secret Doctrine. Vol. 1. Theosophy Publishing, 1888. Capra, Fritjof. The Tao of Physics: An Exploration of the Parallels Between Modern Physics and Eastern Mysticism. Boston: Shambhala Press, 1991. Kant, Emmanuel. Critique of Pure Reason. Trans. Norman Kemp Smith. New York: St. Martin’s Press, 1965. Lao Tzu. Tao Te Ching. Trans. Mitchell, Stephen. New York: HarperCollins Press, 1988. Pirsig, Robert. Zen and the Art of Motorcycle Maintenance. New York: HarperCollins Press, 1974. Sprague, Rosamund Kent (ed.). The Older Sophists. Columbia, South Carolina: University of South Carolina Press, 1972.

Heat of Solidification Lab-Writeup

Introduction In chemistry, substances require a certain amount of energy in the form of average kinetic energy (temperature) to freeze. To reach the temperature a substance requires to freeze, it must lose a certain amount of heat energy (a form of energy transferred from one object to another, because of a temperature difference). When a substance reaches its freezing point and begins to freeze, its temperature remains constant until it is completely frozen.However, in order to melt a substance must go through a energy change, creating the problem, â€Å"What energy changes occur when a liquid solidifies? †. To solve the problem, a hypothesis was proposed, stating â€Å"When a substance begins to solidify, it releases heat energy, because a substance must reach its heat of solidification (heat required to freeze) by losing a certain amount of heat, in order to solidify†. In order to test this hypothesis, a experiment was performed. Materials and MethodsIn the experimen t, the materials required were 1 wax sample in a test tube with the weight of the test tube labeled, a 250 mL beaker, a ringstand, a wire gauze, a graduated cylinder, a Bunsen Burner, a styrofoam calorimeter, and a thermometer. To perform the experiment, first the calorimeter was filled with 100 mL of water using a graduated cylinder, and the temperature of the water was found and recorded. Next, the beaker was filled 3/4 full with water and placed on the stand of the ringstand above a gently burning flame from the Bunsen Burner.Then, the mass of the test tube and wax was found and recorded, and the tube was placed in the beaker. After the wax in the tube melted, the tube was placed in the calorimeter, using a wire gauze. Lastly, once the wax in the tube solidified, the temperature of the water in the calorimeter was measured and recorded. Results Data Recorded During Experiment Mass wax and test tube41. 2 gramsTemperature water after heating26 ? C Mass empty test tube21. 0 gramsTem perature water before heating16 ? C Mass wax20. 2 gramsTemperature change10 ? CVolume water used100 mLMass of water used100 grams In the data table above, the mass of the wax was found by subtracting the mass of the empty test tube from the mass of the wax and test tube, giving an answer of 20. 2 g. To find the volume of water used, the mass of the water was multiplied by the density of the water, giving an answer of 100 g. To find the temperature change of the water, the temperature of the water after heating was subtracted by the temperature of the water before heating, giving an answer of 10 ? C. CalculationsAfter the experiment, the heat gained by the water from the wax in the calorimeter was calculated using the formula q = mC? T, where C equaled 4. 18 J/g * ? C. After the corresponding values were plugged in, the equation: 100g(4. 18 J/g * ? C. )(26? C-16? C) was created and solved for an answer of 4180 J of heat gained. After the amount of heat gained was found, the heat rele ased per gram of wax (heat of solidification) was calculated using the equation: 4180 J/20. 2g, giving an answer of 206. 93 J released per gram of wax.Although the heat released per gram of wax, found through the calculations, was 206. 93 J, the accepted value was 150. 0 J/g, because of this, the percent error was calculated using the formula:(measured – actualactual)100. After the values were plugged in, giving the equation:(206. 93 J/g – 150. 0 J/g150. 0 J/g)100, the percent error was found to be 38%. Discussion After the results were found, a conclusion was drawn up supporting the hypothesis. In the experiment, the temperature of the water increased from 16 ? C to 26 ? C after the wax solidified.This showed that the wax must have released heat energy, in order to cause the temperature of the water to change, due to temperature requiring heat to change. In a experiment, there are many different possible sources of scientific error. In the experiment that was preforme d, two possible sources of error were determined. The first source of error found was, the thermometer may have miss-measured the temperature of the water after the wax solidified, too high or low, which would have caused the heat of solidification to be too high or low.The other source of error was the wax may not have fully solidified, which would have made the heat of solidification too low, due to the wax not fully releasing its heat energy. To better understand the experiment that was preformed, summery questions were asked. The first question asked was, â€Å"The heat of combustion of wax is 45,000 J/g. Explain why there is such a large difference between the heat of solidification and heat of combustion in terms of the type of change†.To answer the question, a response was made: â€Å"Due to the heat of combustion of wax being the heat released from the chemical reaction between oxygen and wax, it is a chemical change and because the heat of solidification of wax is a physical change and chemical changes release a significantly larger amount of heat then physical changes, the heat of combustion of wax releases a much larger amount of heat†. The second question asked was â€Å"The amount of heat released by the solidifying was is equal in magnitude to the amount of heat that the wax absorbed when it melted.Explain why this is so in terms of the arrangement of molecules in liquids vs. solids†. To respond to this question the response: â€Å"In order to change the arrangement of molecules from a solid to a liquid state, the wax must absorb a certain amount of heat and in order to return to a solid state, it must release the energy it absorbed. In the last question, the following was asked: â€Å"Predict the effect of the change in the mass of the wax used or volume of water in the calorimeter on the following parameters.Assume all variables remain constant other then the one listed. If twice the amount of wax or half the amount of wa ter was used in the experiment, how would the temperature, heat absorbed by the water and the calculated heat of solidification change. Explain your predictions for the heat of solidification†. In the answer responding to the question, it was stated, â€Å"both the temperature and heat absorbed by the water would increase, however the heat of solidification would stay the same, due to the wax continuing to release the same amount of heat per gram of wax.