Buyer Behavior: Starbucks Essay

1. Interview Conversation directed to a definite purpose other than satisfaction in the conversation itself. (Market Intelligence) The main advantage is that they normally achieve a high response rate and that the likely level of error being introduced into the research result is low. 2. Focus group discussion A small group of people, considered to be representative of the target segment, invited to openly discuss products or issues at their leisure time in a relaxed environment. (Market Intelligence) This method is useful in providing a qualitative data. It is inexpensive to conduct, it can be done quickly, and it can provide useful, timely, qualitative data. It usually consists with 8 to 10 respondents and the interviewer taking the role of group moderator. 3. Projective techniques The objective of projective test is to delve below the surface responses in order to obtain true feelings, meaning, or motivations. (Market Intelligence) 4. Observation It involves the personal and mechanical monitoring activities. It records actions as they occur and thus there is no lack of accuracy caused by a respondent’s faulty recollection of their past actions or inadequate estimate of future ones. (Market Intelligence) 5. Telephone research Telephone research is relatively fast and low cost of gathering data. It is most useful when only a small amount of information is required. The advantages of this method are a wide geographical range, efficient, high response rate, modification question is possible. The disadvantages are a biased result, higher refusal rate, short interview, and no visual aids. (Market Intelligence) 6. Interview survey The survey approach involves asking question of the target market or population. To obtain data, it is usually necessary to obtain a sample to provide an estimate of the characteristic of the entire population. This is qualitative or motivational research and provides information on behavior and attitude. (Market Intelligence) 7. Postal research questionnaires Questionnaire is the primary tool of marketing research, a devise for delivering question to respondents and recording their answers. (Market Intelligence) The advantages are low cost, no interviewer bias, questionnaire length. The disadvantages are lack control of respondents and if the company find wrong customer than it will get wrong information. (Market Intelligence) †¢ Secondary data Starbucks purchases high-quality bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment. In addition to sales through our company-operated retail stores, Starbucks sells bean coffees through a specialty sales group and supermarkets. The Company’s objective is to establish Starbucks as the most recognized and respected brand in the world. In the 2002, Starbucks has branched to Indonesia and MAP is the one who won the master of licensing agreement in Indonesia. There are already more than 50 stores in Indonesia and the company is growing fast. The coffees that the company sells in Indonesia are from Colombia, Mexico, Kenya, New Guinea, Sumatra and Sulawesi. The menus are not much different than any other Starbucks store all over the world. The mission statement: 1. Provide a great work environment and treat each other with respect and dignity 2. Embrace diversity as an essential component in the way we do business 3. Apply the highest standard of excellence to the purchasing, roasting, and fresh delivery of our coffee 4. Develop enthusiastically satisfaction customers all the time 5. Contribute positively to our communities and our environment 6. recognize that profitability is essential to our future success †¢ Market research findings In Indonesia, most of people are already used to drink coffee and become a habit for some people, especially for older men. This is one of the benefits that make Starbucks as a successful coffee store in Indonesia. Starbucks also create a strong image for a modern and trendy coffee drinker for their customers. This is the reason not only mature men will purchase the product, but also women and even younger generation. The price for Starbucks are quite expensive than the competitor. The environment of the store is cozy, relaxing working environment with calm colors decoration, and using wood material with simple style as their furniture decoration to create a minimalist natural. The workers in the store are friendly with a little dynamic attitude. The manager is a full time workers and the age is between 25 up to 40 years old. The counter staff are usually a part timer and the age is between 17 up to 30 years old. There are some segmentation for their target market, such as young customer, young executive, executive and expatriate. Young customers are between 16 up to 23 years old. They usually prefer cold coffee drinks or blend coffee drinks, such as iced coffee latte, caramel frappuccino, blended milk green tea, etc. Young executive customers are between 24 up to 30 years old. They usually prefer cold coffee drinks, blended coffee drinks and brew coffee Executive customers are between 31-55 years old. They prefer brewed coffee and iced coffee rather than blend coffee Expatriate customers are between 40 to 55 years old. Most of them only like brewed coffee. †¢ Marketing research plan The research plan that I would recommend for Starbucks is using questionnaires, focus group discussion, and observation. 1. Questionnaires A questionnaire is the easiest method to gather data. It is low cost, no interviewer bias, questionnaire length is variable. The questionnaires that conduct in the Starbucks store are already implemented. This will be affective if we also do questionnaires for the competitors’ customers. The questionnaires objectives are to know what the most popular product competitor is, why the customer prefer the competitor store than Starbucks, and what competitor thinks about Starbucks. 2. Observation The observation will be conducted in the competitors’ stores. It is the simple way to know the strengths and weaknesses of the competitor. Through this method, the company also can know the opportunities and the threats that caused by the competitor. The purpose of observation is to recognize which the most popular product in the target market is. Also what kind of varieties the competitors offer and the buying habit of target consumers. 3. Focus Group discussion After conducting questionnaires, researcher would have a quantitative result. To go deeper into the core issue, a focus group discussion should be conducted. This method is useful in providing a qualitative data. It is inexpensive to conduct, it can be done quickly, and it can provide useful, timely, qualitative data. I would recommend 5-10 respondents which consist of Starbucks and competitors customers.

Electronic media Of Pakistan

1. What is electronic media? â€Å"Electronic Media† are those communication mediums which are based on electronic or electromechanical means of production and most often distinguished from print media. The primary electronic media sources familiar to the general public worldwide include radio, sound recordings, television, video recording and streaming internet content† . It denotes, â€Å"the main means of communicating with large number of people, especially television, radio, internet and satellite†. The electronic media have four basic functions; to inform, entertain, educate and influence the public opinion.The 20th century can be termed as the century of communication. The main mean of mass communication grew in succession as the century unfolded. Motion pictures arrived on scene in the first decade of this century. Regular radio broadcasts started in 1920s. Television entered the arena in 1940s, followed by cable television in 1950s, and satellite televisi on in 1970s. Lastly the personal computer gave access to Internet in 1980s. It transformed the interconnected computer networks through World Wide Web by the 1990s. . 2 Influence of electronic mediaIn the last 50 years the media influence has grown significantly with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet. We live in a society that depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, travelling and anything else that we have to do. â€Å"What we need to be aware is that most of our decisions, beliefs and values are based on what we know for a fact, our assumptions and our own experience.In our work we usually know what we have to do base on our experience and studies, however on our daily lives we rely on the media to get the current news and facts about what is im portant and what we should be aware of. † We have put our trust on the media as an authority to give us news, entertainment and education. However, the influence of mass media on our kids, teenagers and society is so big that we should know how it really works. . The electronic media has touched every sphere of the human aspect. In the present times, information and technology are interwoven with the society’s economic progress.The evolution of electronic media has had an overwhelming impact on the society. The Opportunities of communication have broken all barriers across national boundaries and have led to the germination of new ideas through the cross pollination of cultures. Electronic information has had a positive impact in the promotion of various social regimes. . 1. 3 Functions of electronic media. The primary functions of electronic media are; to inform, educate, influence and entertain. This means of communication has maximum size of audience, its reach, cove rage and effectiveness of its impact is increasing.Following is a brief description of some of the functions of the electronic media:- To Provide Information. The provision of reliable verifiable; adequate and complete information is one of the primary functions of the electronic media, objectivity is expected in arranging information for the population. To Provide Education . The electronic media can become a powerful and economical tool for education and has a great potential if used imaginatively and with vision. The media can also be used to raise awareness and educate the masses to overcome various social problems and development of civic sense. .To Influence Public Opinion. The revolution in information technology and potential of media to influence and analyze various national and international issues, suggest various options, weigh the best option to arrive at the correct solutions to guide their audience. To Entertain. The electronic media can cater for a wide range of ente rtainments for tastes and requirements of almost all the segments of the society. 1. 4 Growth of electronic media in Pakistan The electronic media in Pakistan has made rapid progress. Only three or four decades ago, radio and state owned TV was considered to be the main sources of information.Today, we have more than 77 Satellite TV Channels, 2346 cable operators, 28 landing TV Channels from abroad like BBC, CNN, Sky, Star etc. and more than 129 FM Stations(on air and in some cases licences issued) including 46 Radio Channels. The investment this year is expected US$ 1. 5 billion. Total investment in this sector is US$ 2. 5 billion. The new jobs likely to be created are 150000. The indirect employment is 7 million. The advertisement market in 2008 was US$ 431 Million and in 2009 it was estimated as US$ 691 million.This growth has made available more knowledge and up to date information in all spheres of life to the general public. TV started its test transmissions in 1964. Pakistan Television Corporation was incorporated as a joint stock company in 1967 and in 1984 it was converted into a corporation under the Companies Ordinance. PTV has been a great source of entertainment. TV has also effectively disseminated information on a variety of subjects to its viewers. However, the objectives set out for PTV at the time of its inception were:- †¢ Instruction and enlightenment.†¢ Enrichment of knowledge and information. †¢ Wholesome entertainment. †¢ Promotion of national outlook and integration. †¢ Presentation of news in a fair, objective, factual manner free from deception by implication and omission. 1. 5 Types of electronic media Radio. In Pakistan like other developing countries, radio is the major source of information and entertainment due to its reach to the far flung areas and being relatively economical. Broadcasts carry news, analyses, commentaries and advertisements. This medium, however, is losing attraction in the public. Tele vision.TV due to its potentials to offer a greater variety than other elements of electronic media has become the strongest form of media to perform all four functions, i. e. information, education, influence and entertainment. Internet. Internet is the latest addition into the elements of medium of electronic communication. It is swiftly bringing a historic shift in the dynamics and profile of the global information sector. The medium also provides instant access to the largest data bases and archives of information around the world. 1. 6 The media and the ground realitiesThe most critical obligation of electronic media is to act as the custodian of the facts. There are certain realities and electronic media’s mindset and peculiarities, which to some extent are universal. The electronic media is a business, a billion dollar industry and thus its primary motive remains to earn money and not harmonize the society. Due to intense competition in the field of electronic media ind ustry, media has to be competitive; to be â€Å"Exclusive and First†. The electronic media often looks for controversy, sensationalism and negative news to make headlines.In some cases the electronic media feels that it has the right to interpret what is good or bad for society using its own standards. The electronic Media was primarily and popularly used by our previous regimes as tool of self propaganda, the quality of news poor, unreliable and un-imaginative presentation of events and stories, ultimately losing the confidence of general public. Introduction of Satellite TV, Cable and Private Channels and Dish widened the scope of awareness of people. The Government of Pakistan realized the sensitivity and potential of private electronic media which could not be avoided through State controlled TV only.The governmental policies regarding electronic media took a different direction, to regulate this sector. 1. 7 Pakistan electronic media regulatory authority The objective of PEMRA was to regulate the electronic media i. e. Radio and TV. This was necessitated by the decision to allow a large number of private TV and radio channels. The Ordinance also gives a Code of Conduct for media broadcasters/ cable TV operators. â€Å"This Regulatory Body was established under the PEMRA Ordinance 2002, having the following goals in mind† i) Improve the standards of information, education and entertainment.ii) Enlarge the choice available to the people of Pakistan in the media for news, current affairs, religious knowledge, art, culture, science, technology, economic development, social sector concerns, music, sports, drama and other subjects of public and national interest. iii) Facilitate the devolution of responsibility and power to the grass roots by improving the access of the people to mass media at the local and community level. iv) Ensure accountability, transparency and good governance by optimization of the free flow of information. . ChallengesIn a democratic country like Pakistan where freedom of speech and expression is guaranteed to every citizen by the Constitution. This fundamental right has to be exercised by all with due care to ensure that it may not incite violence, terrorism, racial, ethnic or religious discrimination, sectarianism, extremism, militancy, hatred, pornography, obscenity, vulgarity or anything offensive to the commonly accepted standards of decency. Similarly, the sanctity of national institutions needs to be respected at all costs. In this regard, PEMRA has formulated a Code of Conduct for the broadcasters.However, the concept of Self-Regulation is promoted to encourage the broadcasters to formulate the rules of the game, themselves. . SECTION-2 FAULT LINES IN NATIONAL COHESION AND INTEGRATION 2. 1 What is National Integration? The concept of National Integration is subject to a wide range of interpretations. However, two definitions which catch the essential spirit of the concept include, â€Å"The creation of a National Political System which supersedes or incorporates all the regional sub-cultures† , and the creation of a â€Å"Common national consciousness, a common national consensus and a common national identity† .These two definitions appear adequate for working purposes as they underline both the political as well as the socio-cultural ingredients of the process of integration. National cohesion refers to the bonds or â€Å"glue† that binds members of society, community or other groups together. The most obvious bonds are ideological, ethnic, linguistic, religious, cultural and historic. However, the homogeneity of a nation is no guarantee of successfully bonding together as a cohesive whole. â€Å"The extent of the threat posed to the integrity of a state by the multiplicity of languages, races, religions etc., depends on a variety of factors but there are basically two requisites (conflict of ideology and economic decline) which must be present b efore a country may be deemed to be faced with a problem of national disunity. † The Pakistani society is in transition, and it faces challenges but still the national interest is to make Pakistan as a unity-in-diversity and there is an ever-growing need to develop a harmonious society. â€Å"The balance sheet of social changes in Pakistani society over the past half century has both cost and benefits.Pakistani society has split into class-cum-lifestyle segments. Its social institutions do not dovetail into each other; instead fissures of institutional lag run through them. Its cohesiveness has given way to the fragmentation and the erosion of value and moral consensus†. 2. 2 Fault Lines in National Cohesion and Integration in Pakistan Integration or cohesion is an ideal, â€Å"it is not a thing but a process. It is dynamism ruled by an inner necessity, being guided in a direction chosen by itself as a goal or rather a series of goals leading to a certain direction â⠂¬ .National integration and social cohesion is the capacity of a society to ensure the welfare of its all members, minimize disparities and avoid polarization. A cohesive society is mutually supportive community of free individuals, pursuing these common goals by democratic means. National integration and social cohesion is at risk in Pakistan because of many impeding factors, which originate within the country or influenced by external reasons. It may also be a complex outcome of interaction between the country forces and stresses and influences of global scenario.The socio-political factors and socio-economic factors as listed below have contributed to cause fault lines in national cohesion and integration. 2. 3 Socio-Political Factors Intolerance and near absence of civic responsibility, now manifested in our society is indeed the outcome of a hierarchical structure and social barriers, further and enforced by policy approaches in the 80s. Politicizing of religion and language is one major source of fractionalization. â€Å"Presently, the culture and society of Pakistan are in the grip of an unprecedented upheaval.In the post 9/11 world, the political, religious, and the social dynamics in Pakistan have been under major internal transformation and intense international scrutiny. Ethnic and sectarian violence which ravaged the country for the last two decades has sharply polarized the society. Various Islamic religious groups jostle violently for power. Religious faith, usually a matter of personal redemption, is flagrantly flaunted and a stunning lack of tolerance for difference increasingly defines Pakistani society. † Constitutional Crisis.The non-agreement and lack of consensus on various revisions and amendments in 1973 constitution remained a contentious issue among the federating units since long. The delayed process of reconciliation and agreement, on this only document to govern the state is a serious threat to national cohesion and integra tion. Provincialism. Imbedded strides of sub national identities engraved into the fabric of the provinces pose an existential threat to national cohesion. This issue is even more pronounced in case of smaller provinces like Khyber Pukhtunwa and Balochistan.Identity crisis prevailing with in the provinces is tarnishing the very physiology of democracy in essence and in dispensation at National level. There are contradictions between national and provincial interests, particularly in matte relating to language, ethnicity, identity, and power. There are small Political groups and movements agitating for their rights, including Baloch issue. Nevertheless, such provincial or regional sentiments swirl within the national cultural pool. Sectarian Intolerance. The division of society on the basis of sects, tribes, colour and creed gives rise to intolerance towards other sects.The violence on sectarianism basis is on the rise. The religious intolerance and extremism, and over emphasis on re ligious identities due to that Pakistani society is facing continuous challenge of terrorism in the name of religion and belief. Political Process and Direction. The directionless political system rarely delivers to the satisfaction of voters. Various derivations of political process have no regard for national objectives and national interests and efforts for achievement of these goals for the country are hardly visible. The political system as a whole is driven by conflicting vested interests.The political parties lack democratic norms in their rank and file. Leadership Style and Direction. The political leadership as a whole has failed to satisfy the masses. The trust deficit between the leadership and the people has widened, and is increasing with the passage of time. The social and political positions of so-called ruling elites are just a symbol of false pride without much regard for vision and justice. Non-State Actors. Unorganized political parties have increased the influenc e of non-state actors in national politics, thereby vested interests are perpetuated, at the cost of national interests.Challenges to the Writ of the Government. The manifestation of this divide is the challenge to the writ of the State in FATA and Malakand Division where state infrastructure of governance has been uprooted, the power elite has been eliminated (either by murder or forced migration) new and parallel structures have been created and the application of Constitution is challenged. â€Å"The so-called Islamic fundamentalists have always been influential in the largely poor, illiterate, and rural Pakistan society.These groups represent a variety of power centres based on an array of belief systems from within Islam. Historically, none of these groups have had much success at the ballot box, but with a strong core of ‘true believers’ with blind faith and unflinching allegiance, they have often been able to display enough Street power to disrupt civil life. Si nce the war of independence in neighbouring Afghanistan in the 1980s, these religious groups have been encouraged and aided by the government of Pakistan and the US State Department.As a result they have ‘flourished and proliferated under the exhilarating notion of jihad. The border between Afghanistan and Pakistan has been porous for centuries because of the unusual terrain that facilitates traffic and a common tribal ethos that informs the lives of the bordering populace. With the rapid and fearsome Talibanization of Afghanistan and the Mullahisation of Pakistan, the borders for all practical and ideological purposes dissolved, and these processes played a vital role in the fluctuating social ethos of Pakistan.† War against Terrorism. The country is facing various challenges. The multiple threats and constant pressures are very serious since post 9/11 due to Pakistan’s commitment with West for fight against terrorism. This involvement is viewed as being done to oblige the West. The suicidal attacks and drone attacks are the result of this involvement. Feudalism / Tribalism. In Pakistan the feudal and tribal society where rights of human being are violated is a matter of concern, people are not free to express their desire to govern.In such circumstances the leadership style is power centred and feudal in character, this leadership enjoys respect because of fear, and not because of trust. â€Å"National and regional culture has, at various times, interwoven and competed with each other. In times when centralization is the ideological thrust, national themes and institutions are in the ascendancy, but when the pendulum swings toward decentralization, regional and ethnic societies and cultures reassert their autonomy.The political ideologies and movements that shift the balance between national and regional social and cultural systems are the markers of Pakistan’s social change. † Role of Madrassa. There is little control of gov ernment over madrassas in the country, these madras do pose a threat to the cohesion of the society in Pakistan, if not regulated adequately. . 2. 4. Socio – Economic Factors Socio – Economic disparities. The poverty and inflation has caused disparities in the society. The people living below the poverty line have increased in number.The unemployment and low income has caused economic imbalance in the society. The division of society and decline in socio-economic standards have adversely impacted the quality of life. Bad Governance. Undemocratic & non-participatory governance. . .The perception of governance leading to good governance is flouted; concepts of transparency and accountability are misleading in Pakistani experience. The accountability is selective and by choice, its aim is not to reform the society of negative practices, but to benefit the fittest and powerful.The people have no faith in the system of governance and accountability. Violation of Human Right s. The human rights violation is on the increase, the weaker segments of the population even do not get the rights given in the constitution and the irony remains ignorance on their part of basic rights bestowed by the constitution. â€Å"The perception of women as having a lower status at all levels is the principle barrier in the way of gender equality and is reinforced by customary practises and the laws of the land.Women education, health, labour force participation, mobility, decision making etc, all reflect the unique situation of women in Pakistan. † Personal Security Perception. The constant engagement of population in this war against terrorism has changed its perception of personal security. The people have doubts about the success of governmental policies. Loyalty towards State /individualistic behaviour. The notion of loyalty towards state is blurred, people’s expectation of justice and fair play are shattered, and therefore, their loyalty towards State is also undermined.The individualism has replaced collectivism; the bigger societal group is vanished. The conflicts of values, beliefs, and other sociological imbalances has damaged the national fabric and has caused segmentation on the basis of caste and class Justice and Rule of law. The justice is uncertain; the rules of game are settled by abuse of power. The respect for justice is linked with status and position of the seeker. The attitude towards Rule of Law is very negative, law breaking is considered as a pride for the powerful.Due to delayed justice people have lost hope in the system to get justice. Violence against Women and minorities â€Å"Many Analysts are in agreement that women’s poor status as well as poverty is rooted in social and cultural organization of society†. The rights of the women are abused, and such abuse is referred to the culture and customs and here- say, this victimization is devoid of any ideological, religious and legal and Constitution al basis. The religious minorities are threatened and do face violence at their religious places, thereby show concern of threat and personal security.â€Å"Empowering women is a challenge, requires changes in the existing class and caste based structure and it needs a focused and active public delivery system to ensure that resources and opportunities earmarked for women reach them† Mistrust in Criminal Justice System. The people do not have trust in criminal justice system, and lack of trust generates uncertainty and confusion in the society. â€Å"In Pakistani society, the judiciary plays a pivotal role in articulating and enforcing rules of conduct for its citizens. The judiciary derives its legitimacy and power from the constitution. †

Gender Stereotypes Essay

What are gender stereotypes? They are â€Å"simplistic generalizations about the gender attributes, differences, and roles of individuals and/or groups. Stereotypes can be positive or negative, but they rarely communicate accurate information about others. When people automatically apply gender assumptions to others regardless of evidence to the contrary, they are perpetuating gender stereotyping. Many people recognize the dangers of gender stereotyping, yet continue to make these types of generalizations. † You probably hear a gender stereotype on a daily basis but probably don’t realize it because it’s so common and casual now for people to just through everyone into a category and just assume they all are the same. Which is quite sad to me. You shouldn’t be judged and characterized based on your gender. Just because one female or male does something everyone in their gender should be assumed does it to? NO. Some examples of gender stereotypes are â€Å"cooking and cleaning are a women’s job† â€Å"woman can’t drive or park for anything† â€Å"all men are pigs†Ã¢â‚¬ ¦ you get the point it’s a group of people (usually either women or men) that are grouped into a title that’s so bias! Ugh I get so mad even talking about it I hate stereotypes! THE IGNORANCE†¦ I’m going to be watching ‘The suite life of Zack and Cody’ on Disney Channel to get a good grasp of how often gender stereotyping is incorporated into our everyday television shows but goes unnoticed. I watch this show often, but never with the intention of it being stereotypical in any way. So today as I think about it if the characters were stereotyped, they would all be bias to one another’s gender. Girls would be the breadwinner’s, caregivers, nurturers, smarter, stay at home mothers. Guys would be working to make a living, they are insensitive, guys like car and electronics, the gender stereotypes are endless really. They can be basically anything and everything depending on how they are perceived and by WHO they are perceived. Sometimes they depend on what someone has gone through in life and based off that they gender stereotype. As I watch I notice that the mother of Phineas and Ferb is a stay at home mother, she does everything there is needed to be done at home. Takes care of the kids and their problems, grocery shops, cleans, cooks, etc. The father is the breadwinner and is the only one who is bringing in the income to support the family. It’s almost a typical old school American family. They have 3 children, 2 boys, 1 girl. Obviously Phineas and Ferb are the two young boys and Candice is their older sister. The whole show is about their sister always trying to get them (Phineas and Ferb) in trouble with their parents. I guess that’s the typical stereotypical sibling relationship always fighting for attention over the parents and to make one bad over the other and make one another more favorable than the other. I didn’t really realize it at first but then when I thought about my own relationship with my siblings it was quite comparable we always try and nag on each other and get one another in trouble. Phineas and Ferb are always coming up with new inventions, playing with electronics computers and inventing unique things. Just doing things most boys do in the stereotypical way. While, their sister Candice is always going to the mall, hanging out gossiping with her girlfriends, always on the phone, constantly nagging on them, obsessed with boys. The show is very stereotypical now that I think about it. It’s the classical guy/girl gender stereotypes. Candice is the girly girl who likes to gossip and shop and get her brothers in trouble while Phineas and Ferb are busy playing with gadgets of all sorts, not ever worried about Candice or what she’s doing, really involved with electronics and coming up with new inventions and having fun in their own little gadget-world you could say. A lot of commercials that come on and play in the mornings when all the kids programs are on are SUPER stereotypical. For girls they advertise Barbie dolls of all sorts, toys for girls such as cool, unique hair designing tools, kitchen accessories that include fake ovens and what not to play in. Which is stereotypical cause they say mothers should cook and clean and then here they are starting kids off at a young age throwing them under such a stereotype. They have commercials advertising water guns, monster trucks, building tools and what not for the boys. After watching this show that I always watch but with the objective of stereotyping as I watched in my head I noticed so much more than I ever did. It’s really sad that so many shows have gender stereotyping in them that goes unnoticed. It really actually (and excuse my language) pisses me off. That people interpret these things in television shows, their guiding the younger generation already in the wrong direction making them think that girls â€Å"do this† and guys â€Å"do this† and having them think basically in a box. I noticed that the show has the very typical stereotypes. Like I mentioned above. I can honestly say my thoughts have changed about this show and are different from what I thought before I had this objective in mind.

Education marginalization Essay Example | Topics and Well Written Essays - 750 words

Education marginalization - Essay Example In the Rich era, women marginalization was extremely persistent such that people saw women education as not only a sin but also a sin. In her essay, Rich gives us a picture of how women got marginalized in her time as a student and a teacher. She argues that different genders do not get the same education because out of the classroom women get not perceived as independent beings but as prey lacks the capacity to think autonomously and to take intellectual possibilities. She further says that women lack the opportunity to assert them mentally stands inseparable from their physical way of existing in the world, lacking feelings of personal integrity (Langdell 54). I can see where she comes from talking about women teachers and students not getting equal treatment, as opposed to men counterparts. I honestly do not think it is not that pathetic anymore. It was perhaps much worse then unlike now, and I actually do not see much discrimination in classrooms as she must have seen. One thing I do concur with her is the issue of rape and female verbal abuse. It is quite correct that most times women can not even walk down a street or walk in a group of males without having something uttered to them. A report titled â€Å"Reaching the Marginalized† got launched in a prolific event at the UN Head Quarters in New York. In the report, it was evident that 72 million children still remained out of school in 2010 despite education getting cherished as a fundamental human right within the UN affirmation of Human Right ever since its initiation. UN tries to make all possible exertions to accomplish achieving non marginalized education as part of Millennium Development Goals. It should make an effort on enhanced funding to encounter the development financing gap. Donors should also be asked to deliver their pledges. Other than women, there stand many groups that get marginalized in the education system depending on their place of education. Marginalization may be practiced by teachers against students or students against fellow students. This marginalization gets based on racial, disability, educational dullness, origin, age, among many other factors. For instance, there exist scho ol where by a teacher will fail a student mainly because is of a certain race or family. Some students will turn down others in their academic group discussions on the basis that they are dull or non productive in the group, hence leaving the poor student marginalized (Langdell 39). The mentally ill students also significantly get marginalized in the educational systems of many societies. Considering that not all people have the average intelligence quotient, it is particularly devastating and inhuman to marginalize certain student or group of student on the basis of intelligence. Children suffering with autism often get this form of marginalization from their fellow students or even worse, from their teachers (Langdell 207). To make the matter worse, these students get marginalization from the least expected persons like family members and even

Standardization of English in the British Isles Coursework

Standardization of English in the British Isles - Coursework Example Standardization of the English language was achievable for Britain soon after the borrowing of numerous vocabularies from its colonies all over the globe. The English utilized by Britain was comprehensive or all-inclusive offering diversity to the language. English was rarely exploited before standardization since other languages such as Latin and Norman French were utilized in various distinctive fields of study and administration. However, the respectability of the English language progressively rose through the years in an attempt to acquire full standards. Standardization of English within the British Isles meant normalization, which is considered containment of any prevalent discretionary variations concerning the grammatical aspects (Trudgill 1984, 32). This implied that standardization could only be accomplished within the written channel.In view of changes that took place in presenting what is considered Standard English numerous restructurings were carried out to bring about these changes. Reconstructing pronunciation, therefore, can be considered, one of the elements that contributed to the standardization of the English language inside the British Isles (Cote 2006, 3). Writers between the 16th and 17th century imparted efforts on pronunciation. Reconstructions were also done on spelling both casual and informal in individual letters in dissimilar dialects.In the past, the populace utilized dialects as forms of interactions in their societal contexts. During this time, little existed about Standard English all over the globe, since the tongue had not been integrated, with other languages, to develop the standard language. Therefore, there existed disparities in spoken English within different societal contexts, due to the existence of diverse dialects for different factions of the populace. Although dialects were as a result of geographical and social incidences. Dialects have been associated markedly with sociolinguistics, which relates to social att itudes. However, with time dialect has lost its value with the emergence of status among the general populace. The dialect lost its value during the years in history when people started gaining identities, and social status leading to the development of more formal language free of dialects. Introduction of Standard English in the British Isles, therefore, became a reality with the subject of identity and social status.

The American Civil War as a period of killing and loss for the Essay

The American Civil War as a period of killing and loss for the American nation - Essay Example The paper tells that losses were incurred on the population of the South, North as well as the African Americans during the Civil War. The experience of death and suffering spread as a plague during the period of war. The concept of dying in honor and killing was changed and it is for this reason that the American society and the government today place high respect for those who die in civil service. Before this war, most of the Americans had died at home with their families. When this war started, men mainly had to go to the fields preparing themselves to die in honor as their religion suggested. This led to a psychological adjustment of finding someone on the battlefield who could pass their message to the kin if they were to die a good death. The Civil War resulted in a large number of deaths and altered many important aspects of the life of the North, South as well as the African Americans. The present research has identified that the consequences of the American civil war were u nimaginable for both the sides that are the North, as well as the South but the people from the South, suffered greatly. This is because the Southern side did not have much of capacity both in terms of wealth and power. Despite its reduced strength, the Southerners initially thought that they were strong enough to take over North and would be able to conquer it easily. As a result of this lack of judgment, South lost more of its people. Â  

Marketing Communications Campaign (Advertisement) for a Masters Degree Essay

Marketing Communications Campaign (Advertisement) for a Masters Degree - Essay Example This paper illustrates several aspects outstand about the advert observed, which makes it attract the eye of the person that sees it. Firstly, the poster is very clear; the details that are given are straightforward. No exaggerations are made, the information is very categorical and features exactly what potential learner may want to know. Its clarity also arouses interest since the interested person would like to call and know more; otherwise, uninterested parties are kept away easily. Another characteristic of the advert is that it takes a very simplistic approach; the design is simple while the information provided takes a narrow scope but it provides the platform in which an interested person may go to seek for more information. However, the simplistic approach has made them leave some of the vital information that could be more attractive or giving more directions to the user, for example, the University website. If this detail is added the advert can most likely capture a bette r attention and the ease of getting further information enhanced. Adverts are prone to zipping and zapping by the consumers. Research has indicated that zipping and zapping have the ability to interfere with the processing of information presented in an advert this is because of it is strongly linked to the information processing of the human brain. Recommendations made towards the elimination of this advertising impediment are to reduce the airing period or otherwise increase the speed of the presentation when airing through the television. In this advert, the brevity of information provided gives it the perfect presentation that will already feed the consumer before the thought of zipping or zapping gets into their mind. Well, despite the effects of these two aspects the viewer will already have the information with them. This makes it very easy to retrieve the information without much strain. The ease is brought about by the fact that the viewer is likely to capture the name of t he institution as well as the program hence they can seek the information from the internet when they are in need of the program information.

Business Aspects of Management Accounting Essay

Business Aspects of Management Accounting - Essay Example Thus the strategic management accounting techniques developed to provide business solutions and assist the management in taking strategic decisions. Cost management techques of SMA- ABC costing which focuses on the cost associated with activities which are the cause of indirect costs, their management so as to achieve competitive advantage, Life Cycle costing; This tries to trace the cost of a product from its inception, growth, maturity and delcline,thus give a broad long term view to the management from marketing perspective. Quality costing; the costs which arise due to quality control, quality failure prevention, quality achievement etc. These costs are considered essential these days as quality of a product sets the survival benchmark for any brand. Strategic Costing; the wholistic view of the band position and market pentration strategy is kept as the prime focus under this for competitive positioning and marketing. Target Costing; thorough analysis of how much profit can be supported by the market and refining the product design to ensure that the target profit is achieved. Thus external environment affects its outcome tr emendously. Value chain costing; The cost under this is supposed to include all activites from the design of the product to its distribution. It strategically considers companies likages with external entities ie. vendors and customers to bring in economies of scale resulting in greater efficiency. All these costing techniques help the management in its strategic decision making process be it for curtaing inefficienct activities or designing a product for specific target market. Performance Appraisal techniqes-Bench marking- this is a technique wherein best practices are identified and internal position is then evaluated against the idenfiied practices so as to bring about improvement in the processes and systems. This techniqe considers competitiors' practices and so is externally oriented. Integrated performance measurement- An integrated approach to performance appraisal which considers both financial and non financial measures. It is considered a balance approach and its role in strategic planning is important. Customer Accounting; this practice appraises cost, sales or profit by considering customer or customer segments as the base for accounting analysis. It is considered a relational marketing analysis tool. Competitor analysis- Competitive position monitoring; the monitoring is done by benchmarking various heads like, unit cost, market share, product mix and volume of competitors and plotting own data against it. These help in quick evaluation against main competitors and devise a game plan for future course of action. Competitor Cost Assessment; this is a variation of the earlier technique and focuses on cost patterns of competitors. The source of information is considered dubious like, ex-employees, common vendors or even close observation. Competitor Performance Appraisal based on public finacial statement; it is a fairly straight

Why Pit bulls should not be banned Essay Example | Topics and Well Written Essays - 750 words

Why Pit bulls should not be banned - Essay Example The controversy surrounding particular breed of pit bulls is hidden from nobody these days. It is believed that the controversial rumors intended to attach a horrendous and notorious reputation to these dogs are specially appreciated by those who do not own one of these themselves. In contrast, the proponents of pit bull bans argue that dog bite epidemic has become a recognized problem in the US lately and it is high time now that weight actions at superior level be made to pin down the reports of pit bulls killing and maiming people. Facts and discussion presented in this essay are meant to illuminate the reality of the claim that â€Å"pit bulls should not be banned rather efforts should be directed at educating the dog owners and people and passing the strictest criminal and dog control laws.† There is an increasing need to acknowledge the fact that on grounds of only a few nasty and sorry incidents, not all pit bulls should be banned because unreasonable aggression is not a part of their nature and they tend to attack only under certain stressful or perilous circumstances. Not just pit bull but any other dog also would feel compelled to attack upon being annoyed by owners or other people who are not properly educated about a certain breed’s specifics which implies that people are to be blamed for the pit bull bite problem and not the entire breed itself. The idea of banning pit bulls should be condemned by everyone as one argument against implementation of breed specific laws reasonably suggests that â€Å"banning a breed is like human racial discrimination† (Phillips). ... roponents of pit bull bans claim that not only pit bulls but all closely related breeds should be banned which reflects a severe violation of animal rights because if it is really desired to put an end to the dog bite issues in the US, then those criminal minded dog owners should be apprehended and interrogated who subject the pit bulls to insanely hard to believe cruel and atrocious treatment as a way of making them violently dangerous. Why pit bulls are judged in such a negative and biased manner and arguments are made to ban them when they are not the culprits in the first place but innocent victims of severe abuse and cruelty? The proponents of pit bull bans should actually question their own flawed argument to â€Å"ban pit bulls and their closely related breeds† (Phillips). Another popular argument enthusiastically spread by the proponents of pit bull bans is related to the extreme danger associated with pit bulls because apparently this danger is so well established tha t these dogs are held responsible for about â€Å"75% of all reported canine-inflicted human deaths in the past two decades† (Phillips). What is sad is that the large group of advocates openly supporting the breed bans also includes some respected figures like Ingrid Newkirk whose opinions are trusted and considered valid. But the important thing is not to blindly believe someone else’s beliefs but to responsibly take up an issue to explore it in an impartial manner and reach decisions as objectively as possible. Considering the long history of cruel treatment of pit bulls at hands of the inhuman owners, the banning argument loses its validity along with the claim that pit bulls and other closely related breeds account for majority of all canine-inflicted deaths reported in the US. This is because

Harp of Burma Essay Example | Topics and Well Written Essays - 1250 words

Harp of Burma - Essay Example This position regarding the message of the book is accentuated by the author’s opinion that the war was unjustified and that the Japanese soldiers ought to have absconded the war. This position infers that the tone of the literature discouraged the active involvement of the Japanese soldiers in the war. Published in 1948, the book was later translated from Japanese language to English by Howard Hibbert. The title of the book was not just a convoluted idea, it stems from the fact that the Japanese soldiers engaged in the war were encouraged to sing as a way of boosting their confidence e and morale to emerge victors in the fight. Amidst this was a soldier who use to play Harp for other solders in the same spirit of building confidence and the zeal to vigorously fight. This book is also directed as a film. The central theme discussed and that can be inferred after reading the book is the need to avoid war confrontation and instead opt for peace. The literature in the book recounts how the Japanese soldiers were killed in thousand and the bodies decomposing in the jungle. It shows how Japan’s involvement in the war made any other agenda for the country lag behind in the interest of pursuing war. Japan, Italy, and Germany were skewed on one side forming one axis against the British and her allies on the other side. Japan and the allies in the war were trounced and in this book, the Japanese soldiers captured by the British were told to inform the rest that the war has ended and one of the soldiers who happen to be playing the Harp volunteer to dutifully undertake to the responsibility (Takeyama, 46). He left the rest of the solders to pursue other in the effort to deliver them the message. In the jungle, he is surprised to find most of his colleagues killed in millions that he co uld not even make arrangements to bury them as he initially wished. The soldier is taken aback by

Evacuation was a great success Essay Example for Free

Evacuation was a great success Essay My personal view is that I agree with the interpretation that the Evacuation was a great success I will now explain why. The Evacuation scheme was entirely voluntary the children would be much safer and happier away from the big cities with the dangers will be the greatest. Childern were offered homes were they made feel welcome. Evacuating the children would safer guard the next generation. The childrens education wasnt affected as school teachers would have been have sent away to. The majority of children proved incredibly resolute and adapted to their new surroundings with relative ease. Handing over the children would make them safe from German bombs rather then keeping them at home to face uncertainty and danger. Mass evacuation was a beneficial method implemented by the government because it did the best to assure parents that evacuation at that time was in the best interest of the children. Source A is a primary source of a photograph of children smiling walking to the London Station which shows success they wanted to go . It could be seen as reliable as the picture was taken at that exact moment. Although mite not be reliable considering the children could have been smiling for the cameras the photo shows only a number of children what happened to the others. Source B is an interview once again a primary source the message given is that children were to afraid to talk which portrays that not all the children were happy, parents were anxious it could be a failure because the children were frightened . Reliability could be seen as children would be upset because they were leaving their parents which would prominently cause mixed emotions. In the interview of the teacher who was actually there so she must be telling the truth. Nevertheless the interview took place 50 years later so this could be a cause of unreliability. Source C an extract from a novel war Carries War in 1973 a secondary source its emphasising foster parents showing consideration. Realibality could be a factor since its an historical novel,some of the aspects have to be accurate she might have been through it and experienced it. Moreover its a fiction novel therefore could be exgarrated therefore it may not be realiable. Source D is an advert a primary source published by the government. It says its an appeal for more foster parents in Scotland, thanking foster parents, children were gratified. It maybe reliable because its an appeal and shows you a picture or poor children. Unreliability could be a factor theyre advertising for children its propaganda. Finally Source E is from an extract from a mass observation survey in May 1940 a primary source. The message given is parents didnt want to send their children and were worried about letting them go thinking about issues like starvation. It may be reliable because its a primary source and theres nothing to hide These sources give some failures and success although more success. Here are some successful points to consider evacuation as an accomplishment Children thought it an adventure as few children had ever enjoyed the luxury of rail travel and even fewer had ventured into the British countryside children marched patriotically songs. In addition children faced a better way of life they were treated like members of the foster family and showered with love and affection for the first time in their lives they actually encountered a lifestyle full of activities and amenities which could have never been felt before which included waling in the woods, indoor toilets, plenty of hot water, fresh vegetables, viewing live farm animals, trips to the cinemas. More general cleanliness including bathing more often. Overall they were safe from the bombing and had could concentrate on their studying. And they proved incredibly resolute and adapted to their new surroundings with particular ease. The Blitz was also a success because Britain managed to survive this they were prepared for the excepted bombings, many children had been evacuated form the cities, gas masks had been issued evacuation was carried out in stages. Volunteer organisations were set up to deal with the air raid threat. Blitz ended in summer 1941 more civilians had been killed in the war than British soldiers. Despite the above there was some points of failure which were the children were frightened they suffered the trauma of separation and isolation and were being terrified by the prospect of being removed from their parents. Another factor was that not all parents allowed their children to go because the uncertainly sometimes bordered on to paranoia mothers worried that her child would enjoy their new family to more than an extent and not want to return posters of played on parents fear to sending them away. Parents and had lost of questions about the fate of their children which were not answerable and caused hesitance. Some of the Southend parents thought there children would starve and they couldnt be looked after were the government was to send them. Poor foster parents caused distress and failure to the evacuation in a way many foster parents complained to the authorities that they did simply not want such children in their homes what a negative impact to have the conditions of the children simply failed to impress the foster parents. The absence of the government in some areas caused impatience to foster families. A few children suffered sexual and physical abuse. Foster parents did mistreat children by making them do hard work at the home/farm. Some children become so miserable that they returned home after a few weeks or days and ran away although only a minority of evacuees emphasised this. Selection was like a slave market which was another downfall to the success of the evacuation. The forced integration of people with very different backgrounds exposed the real divide present in the country at that time. Children were judged by their social and economic standing. Typically the cleanest and the heal theist children were to be adopted first. Those left had rely on government officials to replace them. These children sometimes ended up in homes where the adults had little interest in their welfare. The experience of the evacuees was determined on the home he/she went to. The process of this unfair selection was seen as 19th century slave market. Worries of parents was also an issue, they didnt want hand their children over to a complete stranger it was an agonising choice, parents had questions which couldnt be answered and basically some of the thought feared for the mistreat of their children. They lived a life of perpetual worry even ore if the worried about their husbands fighting overseas to. Parents also didnt know were their children were they were confusion to were children ended up, some travelled a few miles when others went as far a distance a British Isles. My final point is that some foster parents adopted for the wrong reasons to. The less noble, motivated, no doubt by the small government allowance and increase in rationed food to cover the cost of looking after these children. And abusing them, this was pure selfishness and the wring reason to agreeing to be foster parents. My conclusion is basically agreeing with the first point I made overall on looking the positive points the evacuation was a success remembering only a minority suffered distress.

Body strength Essay Example for Free

Body strength Essay Overall I enjoyed completing the circuit training and was very pleased with the way in which the PEP developed all the different aspects of my fitness. The chosen method of training and the specific exercises were relevant to the game of basketball and the level of intensity was suitable for me. The overload and progression worked well and defiantly made me work hard. I now understand how to implement gradual changes to the intensity without risking injury and fatigue. I also have a better understanding of the need for adequate recovery time and the importance of a proper cool-down period. Before following this PEP I used to only spend time warming-up. The exercises were followed safely and the quick safety check of equipment was carried out each session. The retest results show I have improved in all areas of fitness. I was particularly pleased with the vertical jump and flexibility results. These improvements have allowed me to be more effective in the matches I am playing and I am starting to make less mistakes in my passing and shooting skills. I also seem to be more effective under the basket when rebounding. However I still feel I need to develop my upper body strength. I found the evaluation of each individual session useful and will continue to do this in the future, not only for training but matches to make my goal setting more effective. The PEP helped my levels of motivation, as I wanted to constantly strive for improvement as well as my levels of concentration. Because I was getting tired I found I had to focus on the technique and I have started to transfer this to the game situation which has helped my skill performance. I will continue to incorporate circuit training into my overall programme and aim to gradually increase the work intensity, after reducing the recovery time between the circuits. The warm-up was good and I felt the passive stretching really helped. I coped well with the increase in work time and was pleased with the level of intensity I sustained. But I did lose my concentration on a few exercises during the last circuit and didnt complete a full range of movement on some of the upper body exercises. After the first session I did feel sore around the shoulders and hopefully the extra time spent stretching during the cool-down will help the DOMS. Considerations for next session The intensity of work load should remain the same, as well as the exercises on each station. However I feel the recovery between the stations could be reduced slightly, but between the circuits the activity should not be altered, as too many changes may be too much for me to cope with and produce poor quality exercises. I also need to focus and concentrate on completing a full range of movement on the few upper body exercises I struggled with on the final circuit. Overall I enjoyed completing the circuit training and was very pleased with the way in which the PEP developed all the different aspects of my fitness. The chosen method of training and the specific exercises were relevant to the game of basketball and the level of intensity was suitable for me. The overload and progression worked well and definitely made me work hard. I now understand how to implement gradual changes to the intensity without risking injury and fatigue. I also have a better understanding of the need for adequate recovery time and the importance of a proper cool down period. Before following this PEP is used to only spend time warming up. The exercises were followed safely and the quick safety check of equipment was carried out each session. The retest results how I have improved in all areas of fitness. I was particularly pleased with the vertical jump and flexibility results. These improvements have allowed me to be more effective in the matches I am playing and I am starting to make less mistakes in my passing and shooting skills. I also seem to be more effective under the basket when rebounding. However I still feel I need to develop my upper body strength. I found the evaluation of each session useful and will continue to do this in the future, not only for training but matches to make my goal setting more effective. The PEP helped my levels of motivation as I wanted to constantly strive for improvement as well as my levels of concentration. Because I was getting tired I found I had to focus on the technique and I have started to transfer this to the game situation which has helped my skill performance. I will continue to incorporate circuit training into my overall programme and aim to gradually increase the work intensity, after reducing the recovery time between the circuits.

Human Rights in the Workplace

Human Rights in the Workplace Konark Nanda The legal environment is critical to Canadian labour relations. Employment standards legislation mandates the minimum terms of employment such as minimum vacations, holidays and wages. These provide a floor for the negotiation of collective agreements. Any contract terms relating to issues covered by employment standards legislation must provide at least the minimum rights provided in the legislation. Human rights legislation prohibits discrimination and harassment and imposes a duty to accommodate. All jurisdictions have their own human rights legislation. This legislation and the Canadian Charter of Rights and Freedoms are the basis for the law relating to discrimination in each jurisdiction. Human rights legislation in each jurisdiction in Canada sets out prohibited grounds of discrimination. There are several prohibited grounds that apply to all jurisdictions in Canada, certain protections are not assured in every part of Canada. Discrimination based on age, marital status, physical or mental disability, and sexual orientation are found in federal and human rights laws throughout Canada; demographic factors such as family status, pardoned convictions, and gender identity do not fall within protected ground in several federal or provincial human rights code. Human rights are important in the relationships that exist between individuals and the government that has power over them. The government exercises power over its people. However, human rights mean that this power is limited. Provinces must look after the basic needs of the people and protect some of their freedoms. Ontarios Human Rights Code, the first in Canada, was enacted in 1962. The Code states that every person has a right to equal treatment with respect to employment without discrimination or harassment because of race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability (Rights Commission, 2016). Discrimination happens in several ways. It can be direct, indirect, or systemic. Discrimination can also be things like reprisal, a poisoned environment, harassment, or racial profiling. Direct discrimination means discriminating against someone because you think they are different from you. It includes practices or behaviors that have a negative effect of a person or a group of people who belong to a ground listed under the Code. It doesnt matter that you didnt intend to treat them differently. What matters is whether your actions or what you said results in discrimination. Constructive discrimination refers to a neutral rule that has an adverse impact on an individual because of prohibited grounds of discrimination; it may be unintentional. Systemic discrimination may be part of a system, like how decisions are made, and the practices and policies, or the culture of the organization. For example, the head of the company likes golf, and only wants to promote managers who play golf. In human rights legislation, there is a duty to accommodate that requires measure to be adopted preventing people from being adversely affected by workplace requirements based on a prohibited ground of discrimination. Government Objectives in Labour Relations Government plays an important role in the regulation of labour relations process. Government has made bodies to oversee key processes such as union organizing, contract negotiations and the administration of the collective agreement. Government regulates the labour relations outcomes by overlooking agreements, strikes, and lockout. Government has to intervene in labour relations as they could affect the economy by causing inflationary pressure. To protect public interest and limit disruption of the public, governments can seek to avoid strikes and lockouts through labour legislation that places restriction on strikes and lockouts, assistance during negotiating in the form of conciliation and mediation and back to work legislation. Government regulates economy, control inflation and unemployment through monetary and fiscal policies. Government regulates market practices and results with minimum terms of employment and human rights legislations. Role of Unions in Labour Relations Unions are key actors in the labour relations system. The main objectives of unions are to improve the terms and conditions of work, protect arbitrary management action, providing conflict resolution and employee input and pursuing social and economic change. Unions try to achieve these objectives by organizing employees, contract negotiations, strikes and boycotts, grievances and arbitration, court / legal actions, political activities, union management collaborations and other unilateral actions. Role of Management In the private sector management has two main core objectives: the maximization of profit and maintaining control over the business. In the public and nonprofit sectors, employers seek to balance operating budgets, comply with government policy initiatives and meet the demands for the public services at reasonable costs. The management must achieve its objectives while taking care of its employees and not discriminating against them. The management has a duty to accommodate its employees till the time it does not cause them undue hardship. Possible measure to accommodate are allowing a period of absence from work, reduced hours, transfer to an alternate job, training to facilitate a move to another job. Certification Process in Ontario When the union applies to the board, the union must establish that it is a trade union as defined in the labour relations legislation, the application is timely, the group of employees specified in the application is an appropriate bargaining unit and the union has adequate support of employees in the proposed unit. In the beginning of the certification process Ontario government makes the union send out a notification of application to both the employer and any current union(s). Certification package is send out by union that is described in Ontario Labour Relations boards (OLRB) and this information is also available to other parties to prepare their responses to the application. Then the union makes its application to the ORLB, along with membership evidence gather in the organizing campaign that it considers appropriate for a collective bargaining unit. All the parties are then contacted by OLRB to ensure that the notification has occurred, the employer post a notice to the employees in the work place informing them that a vote will be held. All the unions and the employers representing the effected employees give feedback to the OLRB within two days of the application being filed. The information normally includes the actual number of employees in the bargaining unit proposed by the union and any alternating bargaining unit proposed, while listing this information employers must decide if its challenging the union application under section 8.1 of Ontario labor relation act 1995. Based on the information provided by the union, OLRB decides to sanction it if it appears the union has the support of at least 40% of the employees in the bargaining unit which is being proposed and if thats the case then a secret ballot vote is held in the work place within five days of filling the application, board has the power to change the time line if necessary. The voters whose eligibility to vote is in doubt and then they later become eligible, then their names are written on the envelope and dropped in ballot box. The OLRB holds a secret ballot vote. Anyone who is in the bargaining unit in the union that has applied for the certification can vote. If the majority (50% + 1) of workers who caste vote to unionize, the union is certified. On the off chance that the assentation cant be achieved, a hearing before the OLRB will be planned for four weeks after the vote. Its possible that the vote wont be numbered until after the board issues its choice. On the off chance that more than 50 percent of the votes are supportive of the union, the OLRB will grant certification. References Publishing, P. Why are Human Rights Important? Retrieved from http://www.pearsonpublishing.co.uk/education/samples/S_497198.pdf Rights Commission, O. H. (2016). Employment. Retrieved from http://www.ohrc.on.ca/en/social_areas/employment Suffield, L., Gannon, G. L. (n.d.). Labour relations

The Impact of the Internet on Society Essay -- Technology Cyberspace E

The Impact of the Internet on Society The internet is a big impact on our society today. It has been around for quite some time. In fact, in 1973, the U.S. Defense Advanced Research Projects Agency initiated a research to develop communication protocols that would allow networked computers to communicate transparently across multiple, linked packet networks. In 1986, the U.S. National Science Foundation initiated the development of the NSFNET which provides a major backbone communication service for the internet. Both public domain and commercial implementations of TCP/IP suites became available in the 1980’s. Then in 1991, the internet grew to include some 5,000 networks in over three dozen countries (A Brief History). Many positive and negative aspects of the internet affect our society. One major impact the internet is used for today is communication for people working. Communication has a positive impact because it helps people to communicate through email to get work accomplished quicker. â€Å"Email has become the preferred medium for communication between public relations ...

Product Study - Quorn Vegetarian Foods Essay -- Business Analysis, Veg

Analysis of the Situation There are currently 4 million vegetarians in the UK, and this figure is increasing at a rate of 5,000 each week. The fact that the number of vegetarians in the UK has doubled in the past ten years, proves vegetarianism to be constantly gaining popularity. The UK retail market for vegetarian foods is increasing by eight per cent per year, reflecting the constant demands for meat alternatives. Quorn products are amongst the most popular vegetarian foods in the UK, which is indicated through the vast amount of people choosing Quorn products as regular mealtime alternatives to meat based meals. I have chosen Quorn chicken style nuggets as my product study, as it is a well-established meat alternative, and one of Qourn's best selling products. Quorn as a company cater for many different needs of customers from social groups including religion and faith, culture, low fat diets, and of course, vegetarians themselves. History of Micoprotein and Quorn Products In the 1960's nutritionists and health experts were concerned that the predicted growth in population would mean that by the 1980's there would be a global protein shortage. Nutritionists and food scientists started a search to find new foods, which would help to meet the predicted increase in demand. The discovery of an organism occurring naturally in the soil ultimately gave Marlow Foods the opportunity to develop such a new food; mycoprotein. Research and product development work progressed. It wasn't until the early 1980's that mycoprotein could be grown on a com... ...gether to produce the batter for the nuggets. The flour and starch are mixed together along with water, and the salt is then added for flavouring. The batter is then set allowing he breadcrumbs to stick to it Wheat flour, wheat germ, yeast, salt Ââ€" are all used to make the breadcrumbs for the nuggets. The yeast allows the crumbs to grow and mixes with the ingredients, where as the wheat starch and flour are the main ingredients forming the crumbs. The salt is again used for extra flavouring. Sunflower oil Ââ€" replaces the fat in the mixture, making it a healthier option. It allows the nuggets to be fried a lot more easily, due to its high smoke point. Packaging. www.understandingfoodadditives.org Functions of ingrediants Compare chicken with quorn nuggets Packaging Price http://www.bbc.co.uk/health/awareness_campaigns/may_vegetarian.shtml

Advertising Essay examples -- Business and Management Studies

Advertising According to the American Marketing Association, advertising is, ‘any paid form of non-personal presentation and promotion of ideas, goods or services by an identifiable sponsor’. Advertising can be a costly promotional tool but, many businesses continue to use it. I have listed the following reasons why a business needs to advertise: * To create awareness, customer interest or desire * To boost sales * To build brand loyalty * To launch a new product * To change customer attitudes * To build the company or brand image * To remind and reassure customers * To offset competitor advertising * To support the sales force Advertising consist of two main features: the message and the medium. The message is what you want your communication to say. The medium is how you get your message across to people, e.g. through television or radio. There are three special kinds of advertising: informative advertising, persuasive advertising, and reinforcement advertising. Informative advertising involves raising consumer awareness of the features and benefits of a product. This type of advertising is often used in the beginning of the product life-cycle, or after modification. An example of an informative advertising is, 'The Shopping Centre is closed on 25th December’. Persuasive advertising involves creating a desire for the product and stimulating purchase. This type of advertising is used to establish more mature products. An example of a persuasive advertising is, ‘Come to the Shopping Centre where you will find bargains galore’. Reinforcement advertising involves reminding consumers about the product. This type of advertising is used to reinforce the knowledge held by consumer about the benefits, to be gained for purchase. An example of reinforcement advertising is car adverts which focus on the company logo, image and positioning, rather than specific models. To start an advertising campaign, the business must produce an advertising plan. An advertising plan involves allocating a budget to a range of activities designed to meet advertising objectives. There are five main steps in a well-managed advertising campaign: 1. Setting advertising objectives 2. Set the advertising budget 3. Determine the key advertising messages 4. Decide which advertising media to use 5. Evaluate the result of the advertising campaign Setting advertising objectives An adver... ... If any complaints are made by consumers, ASA will investigate the advertisement, and possibly ban it from publication. The Independent Television Commission (ITC) monitors any advertisements on the radio, on television, and at the cinema. Again, if any complaints are made by consumers, ITC will investigate the advertisement, and possibly ban it in the future. Advantages of advertising: * Appropriate for building awareness * Ability to create images that sales staff cannot * Effective at reaching a wide audience * Repetition of main brand or product positioning helps build customer trust Disadvantages of advertising: * It is expensive to advertise * Difficulties in measuring effectiveness * Difficulties in getting immediate response and action * Not suitable to getting customers to make a final purchasing decision I have chosen advertising as part of my promotional strategy because, of the fact of when selling a service you need to advertise it to the customers, so that they will know that a new service has been introduced into the marketplace. I will explain why I have chosen this component and how this component will help me achieve my promotional strategy, on pages ( ).

With the evolution of man has come the inevitable evolution of the arts

With the evolution of man has come the inevitable evolution of the arts. Whether decorative, visual, or musical, the arts have seen several distinct periods of development through the course of history and as one of the definitive artistic media, music is no exception. During the 17th through middle 18th centuries, music progressed through a period that historians labeled â€Å"Baroque. † New musical forms and a style of music that was unheard of at the end of the renaissance characterized this period. These new styles and forms saw the emergence of several composers who, rather than break new ground in the musical world, took the existing forms and developed them into robust, mature works that fully exhibited their virtuosic command of the â€Å"rules† of composition. Johann Sebastian Bach (1685-1750) and George Frideric Handel (1685-1759) were two composers that historians and musicians alike use to describe the essence of the baroque period. Neither composer generated groundbreaking reforms in the core of the music they composed, but rather they took that which was defined and increased the breadth, scope, and complexity of existing genres to suit their purposes as working musicians and/or composers. During the Baroque period, a popular musical form was the Prelude and Fugue (also called Toccata and Fugue or Fantasia and Fugue). Such a form was nothing new during the Baroque period, as examples of similar forms date back to renaissance and even pre-renaissance musical examples. The practice of freely improvising a few notes of the coming contrapuntal passage was common in those periods prior to Baroque. When composers such as Girolamo Frescobaldi (1583-1643) and Dieterich Buxtehude (1637-1707) codified the Prelude and Fugue into its then-modern form, the way was paved for Bach's Praeludium et Fuga in A Minor, BWV 543 (~1708-1717). The prelude section consisted of contrasting irregular rhythms coupled with sets of asymmetric runs of driving sixteenth notes (Palisca 346). Such irregular compositions were used to emulate the improvisational nature of the prelude of days past. While the form was codified by the likes of Buxtehude and Frescobaldi, there are some fundamental differences between their works and those of J. S. Bach. Bach's Praeludium et Fuga in A Minor consists of separate sections for the prelude and fugue. A staple of Frescobaldi's work, Tocatta No. 3 (1615 revised 1637) gives us the relentless movement associated with a prelude form, although its extensive use of cadence evasion is a contrast to Bach's mostly uniform movement from tonic to dominant and vice versa. The less-defined fugal section in Frescobaldi's work also serves as a contrast to Bach's later work, however, the roots of the template for his toccata are nonetheless prevalent in this example. Buxtehude's Praeludium in E Major, BuxWV 141, followed a progression of several â€Å"free† segments with fugal segments intertwined within the whole of the piece. While the prelude and the fugue sections may not be as clearly defined as Bach's piece, they nonetheless serve as the template from which they will be written. Parallels can also be drawn to Arcangelo Corelli's (1653-1713) Trio Sonata, Op. 3 No. because the second movement, Allegro, makes use of fugal sections in the melodic structure. The voices of the fugue are spread out among the voices of the instruments involved. The evolution an artistic medium such as Prelude and Fugue to its mature form spanned the better part of the 17th century, and then took its place among the many popular forms of the Baroque Era. The chorale prelude in the Baroque era is â€Å"a short piece in which the entire melody is presented just once in readily recognizable form† (Palisca 350). Both Bach and Buxtehude wrote chorale preludes and each had an interesting take on how to arrange the chorale. In Bach's Durch Adams Falls BWV 637 (~1717), Bach places the original melody in the topmost voice and makes extensive use of the lower voices and pedal to participate in large amounts of text painting. The passages marked with any kind of text related to a â€Å"fall† have intervallic drops that were considered dissonant at the time. The intervallic dissonances coupled with the easily recognizable melody in the topmost voice made for an effective setting of Lazarus Spengler's text. Danket dem Herrn, BuxWV 181, by Buxtehude, provides a contrast to Bach's style of text setting for a chorale prelude. Buxtehude sets the text for â€Å"Thank the Lord, for He is very kind† by taking the original melody and dividing it among the various voices and making the melodic phrase the subject of a short fugue. Each of the three verses would see an individualized segment of imitation followed by a run of freely composed counterpoint (Palisca 429). The two seem to share characteristics of the chorale prelude in name only, however, there is a connection between the two, for without Buxtehude's setting of his text, Bach could have never developed upon the idea of making the text more effective even though there would be no actual text in the organ chorale. The idea of making the meaning of the text more effective was characteristic of Bach's chorale prelude. Such a development from the counterpoint-centered chorale prelude of Buxtehude to the message-conveying text painted medium of Bach shows just how much variation there can be within a certain medium. As one of the more massive works in J. S. Bach's repertoire, the cantata is a massive musical setting of a religious text delivered in multiple movements. Although not a dramatic medium, the cantata was organized religion's answer to the use of aria and recitative. Cantata in the Baroque era made use of alternating aria and recitative sections to set a religious text to a specific story. J. S. Bach's Wachet Auf, ruft uns die Stimme, BWV 140, sets the story of Philip Nicolai's telling of angels come down from heaven to wake the virgins in anticipation of the bridegroom's arrival. The entire cantata makes distinctive use of ritornello reminiscent of Antonio Vivaldi's (1678-1741) Concerto Grosso in G Minor, Op. 3, No. 2, RV 578. The ritornello is divided into four-bar phrases that are based on several distinct melodic motives (Palisca 547). Bach also makes extensive use of text painting and subtle musical paintings that are clearly throwbacks to composers such as Josquin Des Prez (~1450-1521) and Carlo Gesualdo (~1561-1613) that wrote in the â€Å"musica reservata† style in the renaissance and ars nova periods. J. S. Bach lived and worked in Germany all of his life. His work was, almost exclusively, with the Lutheran church, which is not surprising since it is known that Bach was a devout Lutheran. Such information may seem peripheral to his works as a musician but it becomes integral when trying to take a historical analysis of J. S. Bach's Mass in B Minor, BWV 232 (~1749). It is somewhat of a historical idiosyncrasy that Bach, a self-professed devout Lutheran, to write a Catholic mass, but historians have inferred that the mass was probably written as a gift for the King of Poland. The historical oddity aside, Bach's Mass in B Minor, is one of the most well-known and oft-performed examples of his work. His setting of the credo includes a single tenor being accompanied by a small chamber group of instrumentalists. Such an instrumentation differs with Credo's of the past, especially that of Giovanni Da Palestrina (1525/6-1594). Palestrina's Pope Marcellus Mass (1567) sets the credo, in a style typical of the period, for unaccompanied voices set in contrapuntal melodies. Such a fundamental difference in the setting of a mass would indicate the differences in philosophies regarding the setting of text between the two periods. Bach's post-reformation world held a belief that, with matters regarding religion, the meaning of the text should come first and thus should not take second place to musicianship or rules of counterpoint. For those who wrote â€Å"traditional† catholic masses, such as Palestrina and Josquin Dez Prez the meaning of the text took a backseat to the melodic structures of the pieces at hand. Although Josquin's Missa Pange lingua (~1510) presents a homo-rhythmic setting of the credo, the rest of the mass is a contrapuntal mess of voices taking complex imitative passages of each other. Bach's setting of â€Å"Et expecto resurrectionem† is a reflection of a Baroque trend of large-scale instrumental accompaniment to a choral text setting. Here, a full orchestra accompanies five voices. The text is displayed in blocks alternating to and from a ritornello from the orchestral accompaniment. While Bach's works throughout the Baroque era are vital to the understanding of music during that period, where it came from and where it was headed, Bach's work contributed no less to the development of music than G. F. Handel. Bach is probably best known for his work as a German in Germany, Handel, however, is perhaps best known for his work as a German in England. During a brief period in the early 18th century, Handel was patron to the elector of Hanover, and although this appointment would not last, it would prove to be a defining point in Handel's career. In 1712, he was granted permission to take a trip to London, and what started out as a short leave of absence turned into a 2-year stay in England's capitol. Ironically, George I, Handel's master in Hanover, ascended the British thrown shortly thereafter, becoming King George I of England. This two year period in London would only be the tip of the ice burg of what would be considered a long and prosperous career for Handel. If Bach were to be defined by his eclectic collection of religious works, then the defining works of Handel would be his adherence to the operatic tradition. Handel wrote many operas like Giolio Cesare (1724) that emphasized the dramatic tradition of the opera. Giolio Cesare is the story of Julius Caesar and subsequent trip to Egypt and all the drama that occurs therein. Handel skillfully uses the orchestra as an accompanying force during the recitative and aria, but also knew how to take advantage of a full orchestra by writing passages in which there were powerful unison passages and utter silence when appropriate. Like Alessandro Scarlatti's (1660-1725) opera La Griselda, Handel uses a repeat to return to the phrases at the beginning at the end of use, thus making effective use of â€Å"Da Capo† or â€Å"Dal Segno† form. The setting of the text is done effectively to create both musical and dramatic beauty by using well-placed sets of delays and avoided cadences. Fierce competition with a rival operatic company coupled with the tightening of the moral collar by the church forced Handel to adopt an alternative to opera as his main artistic medium. The church ruled that during solemn periods in the liturgical year the theatres in England would be closed, and as such, no operas, or any other dramatic works for that matter, could be performed. As such, Handel took a foray into the form of the Oratorio, an adaptation of the operatic tradition for the purpose of telling religious stories. His Oratorio, Saul (1739), was, for all intents and purposes, an opera set to the story of Saul's conversion into Christianity. Although Oratorios make extended use of accepted operatic forms, aria, recitative, etc. no physical drama takes place in the setting of the stories. Handel makes use of contrapuntal passages and fugue, typical baroque compositional elements, to tell his story of Saul, while Heinrich Schitz (1585-1672) used more of a concerto grosso form to tell of Saul's revelation. Schitz set the story of Saul for six voices and orchestra and made extended use of harmonic dissonance rather than play with rhythms or melodic structures to tell the story. The relatively thick-textured nature of Schitz's setting makes for a dramatic interpretation of Christ's words to Saul. Handel, however, takes his experience with recitative and aria to paint a no-less striking story of Saul. The â€Å"masters† of any historically defined era or period are usually those that came into the scene â€Å"en medias rex† (in the middle of things). We see that both J. S. Bach and G. F. Handel took the existing artistic forms and artistic media available to them codified at the beginning of their period and expanded them into what would become the defining elements of music of the Baroque period. Like Josquin Des Prez during the height of the Ars Nova and Adrian Willaert during the peak of the madrigalists, composers at the middle of their respective periods were responsible for creating the defining characteristics and notable references to that period before the inevitable move towards evolution and change take hold and move the music or art away from its previous center. The process of musical evolution is, perhaps, not as notable as some of the social or political watermarks, but provides much needed insight into the minds and hearts of those who lived during such fascinating times.

Marketing Influences Essay

Introduction Generally marketing deals with buying and selling a products or services. And consumer behavior is a branch of marketing deals with the process that the consumer purchase or do not purchase the products and services (Quester, Pettigrew, & Hawkins, 2006). For the retailers and all other businesses consumer behavior is analyzed for identifying key successful marketing strategy. Marketing strategy is the combination of product, price, promotion, channel of distribution and market segmentation (Quester, Pettigrew, & Hawkins, 2006). There are various factors that affect the consumer behavior for buying a product or services. And for making good strategic marketing decisions any firms or organizations need to understand those factors like cultural, individual, organizational etc (Quester, Pettigrew, & Hawkins, 2006). Analyzing consumer behavior become very important for this competitive world. For gaining competitive advantage it’s important to give more value to the customer than the competitors (Quester, Pettigrew, & Hawkins, 2006). According to Quester, Pettigrew and Hawkins (2006), customer value means the differences between the benefit they get from the products and the cost that they spend for acquiring those products. Quester, Pettigrew and Hawkins (2006) emphasize that giving best customer value mainly requires the firms to react immediate to consumer needs more quickly than rivals. This essay is based on a case study with three questions. And these three questions will be discussed simultaneously. First question is based on describing the situational influences that would affect the customer decisions for buying a products and services. Second question is based on the case that Kate wants to purchase a gift for her boyfriend’s birthday and identify the three situational influences that affect the Kate’s purchasing decisions. And the third question is describing the key marketing strategy by which a marketer might be able to utilize the situation to a market specific type of products or brands. Question 1: Answer As states before that this question is based on describing the situational influences that affects the customer decisions for purchasing products. Any  organizations or companies have to understand that which situations is affecting the customer buying decision of their products or services and how the marketers could serve the best when those situations arise (Quester, Pettigrew, & Hawkins, 2006). Marketers activities should be designed in the context of the situation the consumer faces which influence the customers for purchasing the product when MKT510: Consumer Behavior M. M. Tamim 2 ID: 11511633 they face such situation (Foxal & Yani-de-Soriano, 2005). A consumer’s choices are affected by various personal influences such as mood and if there is limitation of time for purchase etc. Now-a-days people are using electronic source for the initial information for purchasing the products (Solomon, Dann, & Russel-Bennett, 2007). Relating to consumer behavior a number of attempts have been made to classify the situations and the classification has been made by Russel Belk (Belk, 1975). According to Belk there are five types of situation that influence customers’ decisions. They are physical surroundings, social surroundings, temporal perspective, task definition and antecedent states (Quester, Pettigrew, & Hawkins, 2006). Physical surroundings include the location of the store, interior decoration, smell, sound system, lighting, visible surroundings of the materials to the stimulus object (Quester, Pettigrew, & Hawkins, 2006). Those surroundings can significantly influence consumption of the customer and can convince to coming the store repeatedly. (Solomon, Dann, & RusselBennett, 2007). Social environment also affects customer motives for purchasing products or usage of products. In a consumer environment if there are large number of people present then it could increase arousal levels. For example, in a store if there are huge number of people present then automatically arouses another consumer for buying products from that store (Solomon, Dann, & Russel-Bennett, 2007). Temporal factors is the time constraints for a customer. Sometimes consumer could situation for buying with limitation of time that also affects the consumer buying decision. Relative to past or future event for the situation time may also be measured (Quester, Pettigrew, & Hawkins, 2006). Task definition includes the intention regarding purchase the products or requirements to  select the store or products. For example, consumer behaves differently when they buy products for gift compared to purchasing for themselves (Solomon, Dann, & Russel-Bennett, 2007). For evaluating the purchase of products customer mood or physiological conditions at the time of purchase may have huge influence for making decisions (Solomon, Dann, & Russel-Bennett, 2007). Among those five influences let’s elaborate on two situational influences. They are temporal factors and task definition. Temporal factors are situational influences which deal with time that available for purchase. The availability of time for purchasing the product has a big impact to the customers (Quester, Pettigrew, & Hawkins, 2006). In that context, the information search will be short if the time is limited and the use of short information will be made some suboptimal purchase (Sim & Goh, 1998). As a situational influence time has a bug impact to the customer buying decision. MKT510: Consumer Behavior M. M. Tamim 3 ID: 11511633 For example, the consumers are less like to visit any departmental store if they have limited time but if they are not time pressured they would like to visit more (Kenhove & Wulf, 2000). The number of product alternatives would be smaller for the time constraints. For this the brand loyalty might be increased for many customers. (Quester, Pettigrew, & Hawkins, 2006). Some corners store and convenience store are the successful considering this time factors as a situational influences. Task definition means the reason for purchasing a product or influences the buying decision. The reason may vary to different buyers and user roles performed by the individual (Quester, Pettigrew, & Hawkins, 2006). For example, gift giving is general reason but gift giving in occasion is specific reason that influence the behavior of the purchasing a product (Ruth, Otnes, & Brunel, 1999). Generally people increase their purchase in specific occasions. Best marketers understand these patterns of situations in which people more tend to buy (Solomon, Dann, & Russel-Bennett, 2007). For example, in promotional activities bookstores invest heavily for the lead up to Christmas because many people are tend to buy books as Christmas present and to stock for reading them during summer holidays (Solomon, Dann, & RusselBennett, 2007). Question 2: Answer Kate is struggling to make a decision and wants to buy her boyfriend a smart phone to his birthday and she was running out of time. The three situational influences that affect Kate’s purchasing decision are task definition, temporal factors and social surroundings. Task definition as told before is the reasons that influence the customer to buy a product or services (Solomon, Dann, & Russel-Bennett, 2007). And the reason could be general and specific like gift giving in a occasion in which also influence the buying patterns (Ruth, Otnes, & Brunel, 1999). In this case the task is specific which the birthday of Kate’s boyfriend. However people feel their needs of products or services for reason whether it’s general or specific. In this case, Kate feel need for buying a product for giving gift to her boyfriend in his birthday. So according to Ruth, Otnes and Brunel (1999), the task was specific for Kate for purchasing the smart phone. Temporal factors as situational influences include the availability of time for purchasing any product (Quester, Pettigrew, & Hawkins, 2006). Here Kate had very limited time for making decision though the birthday of her boyfriend was very near. She had two options that MKT510: Consumer Behavior M. M. Tamim 4 ID: 11511633 whether to buy iPhone 5 or Samsung Galaxy SIII. As given before that less time gives less information for making decision (Belk, 1975). So Kate had to make a decision so she couldn’t consider the information very well and she had to choose smart phone randomly from the given two options. Last situational influences that affect the Kate’s decision is social surroundings which means the presence of other people who could have an influence on the individuals consumer’s behavior (Quester, Pettigrew, & Hawkins, 2006). Considering behavior social influence is very significant since the individuals behavior is visible and they tend integrate with group expectations (Quester, Pettigrew, & Hawkins, 2006). In this case Kate has limited time for making decision that she had two options that iPhone 5 which is recommended by her boyfriends’ childhood friend who knew John’s personality very well as well his character and another option  is Samsung Galaxy SIII which is recommended by the salesmen who is expert in smart phone. Shopping and consuming goods in public is highly visible activity which has several social influences others (Shim & Eastlick, 1998). Though the buying patterns of Kate was not so highly visible activity like shopping and consuming goods in public rather it was individual buying decision. Though Kate had limited time to decide whether what to buy then she asked for recommendation in two people one was sales person and another was friend of John which they have influences for buying smart phone. Question 3: Answer In modern competition marketers need to give more value to the customer compare to the competitors (Quester, Pettigrew, & Hawkins, 2006). Customer value is the difference between the advantage they get and the costs they spend for getting that advantage. So considering the situation marketers need to serve best to the consumer for purchasing product (Solomon, Dann, & Russel-Bennett, 2007). Marketing Strategy is the combination of product, price, distribution and promotion which emphasize a particular group of customers (Quester, Pettigrew, & Hawkins, 2006). So using these key marketing strategies a marketer can utilize the situation to market a specific brand and product type by understanding consumer behavior. Lets describe the three key marketing strategies that how a marketer might be able to utilize situation for a specific type of product. Product type and quality is very important for the marketer. However, thousands of new products are introduced in the marketplace annually. So marketer need to satisfied customer MKT510: Consumer Behavior M. M. Tamim 5 ID: 11511633 by their products for successful business (Quester, Pettigrew, & Hawkins, 2006). Also marketer needs to analyze and understand the needs and requirements of potential customer by which marketer can give the required product in such situation to the potential customer (Quester, Pettigrew, & Hawkins, 2006). Price is another important marketing strategy and marketing mix as well. A marketer needs to understand consumer behavior in order to structure it properly (Quester, Pettigrew, &  Hawkins, 2006). For example a company desiring high quality brand and for this the price should be high. So, if the target customer believes that price-quality relationship. So considering the target market situation price might be structured (Quester, Pettigrew, & Hawkins, 2006). Promotional activities are another important term for the product. By high quality campaign consumer might be convinced for buying that product. And also at any occasion or festival marketer could bring new promotions for the consumer that might influence the buying process (Foxal & Yani-de-Soriano, 2005). For example, any gift shops or bookshops spend more in promotional activities before Christmas that lead the people for purchasing products or books for gift as they intend to buy (Solomon, Dann, & Russel-Bennett, 2007). So considering task definition as a situational influences marketer could use these promotional activities. Conclusion Understanding of consumer behavior could make the long term success for the products (Quester, Pettigrew, & Hawkins, 2006). And to be successful it’s very important to understand the customer behavior considering the various situational influences (Belk, 1975). In this essay the theories of situational influences that affect their buying decision is discussed and after three of the situational influences is described in case of Kate who was struggling to make the best buy. And in last question how marketer might be able to utilize situation in aspects of using key marketing strategy is described. It is easy to understand that how situation could influence the buying decision process by this essay. MKT510: Consumer Behavior M. M. Tamim 6 ID: 11511633 Bibliography Belk, R. W. (1975). Situational Variables and Consumer Behavior. Journal of Consumer Research, 158. 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(2007). Situational Effects on Consumer Behavior. Frenchs Forest: Pearson Education.